AHMs' Pure Blue Foundation Stages Gambling Events to Raise Funds for Turtles and the Environment

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. January 07, 2014

PHUKET, THAILAND - January 4, 2014 - It was one of the biggest fundraising events of the year - a co-ordinated response to endangered turtle species and environmental protection spearheaded by the pioneering boutique hotel group AHMS (AKARYN Hospitality Management Services).

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Licence to thrill: AHMS Collection Founder and Managing Director Anchalika Kijkanakorn (centre) recently hosted one of Phuket's largest fundraising events of 2013. For high res image please click here http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=14275&F=H .

At its locations in Koh Samui, Phuket-Phang Nga and Hua Hin-Pranburi, the AHMS Collection's environmental charity, the Pure Blue Foundation, staged the annual fundraiser to help secure the leatherback turtle's survival by nurturing and releasing them into the Andaman Sea and spearhead its numerous community projects.

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Table talk: Guests at the event socialized around casino stations, gambling with 'charity chips' to raise money for the Pure Blue Foundation. For high res image please click here http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=14274&F=H.

"We are very pleased to note that these co-ordinated events managed to raise over THB300,000, and over THB2 million to date since Pure Blue Foundation's inception in 2010," said AHMS Collection Founder and Managing Director Anchalika Kijkanakorn. "This is at the absolute core of what we do - to improve the environment and communities in which we operate and sustain them and their beauty for future generations."

The co-ordinated fundraising activities were staged on Saturday, December 7 at three of AHMS Hotels' four high-end boutique beachfront resorts - Aleenta Phuket-Phang Nga, Aleenta Hua Hin-Pranburi and akyra Chura Samui.

At Aleenta Phuket-Phang Nga Resort and Spa - supporter of the neighboring Koh Kloi turtle sanctuary - the theme was Casino Royale. Filipino casino professionals were flown in for the evening and guests bought 'charity chips' to play with and raise money in a glamorous evening. The highlight of the night in Phuket was the release of turtles back into the wild. http://www.deliveringcommunications.com/campaigns/ahms-aleenta/images/Casino-Royale---Turtles-Release-300x200.jpg

Leatherback launching: A younger guest releases a turtle nurtured by the Pure Blue Foundation into the wild during the event. For high res image please click here http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=14276&F=H .

At Aleenta Hua Hin-Pranburi Resort and Spa, the pioneer and beloved property in the AHMS collection with a deep affinity for its community hosted a gala dinner featuring a charity auction at which the 'services and skills' of staff where auctioned - such as the executive chef coming to your home to cook dinner.

akyra Chura Samui meanwhile hosted 'Deep Into Blue' beach party and transformed part of the popular Chaweng strip into a beach party haven. Guests were treated to a pulsating beach and pool party that rocked until late, with money-raised from drink purchases going towards the charity.

Earlier this year Ms Kijkanakorn was honored for her vision as Thailand's boutique resort pioneer when she became the first women to chair the board of leading hospitality group Small Luxury Hotels of the World. Ms Kijkanakorn was also the recipient of the Quality Person of the Year award for 2013, organised by the Foundation of Science and Technology Council of Thailand (FSTT) to recognize individuals who succeed personally and professionally whilst dedicating themselves to the benefit of Thai society and the country in various fields.

For further information and high-resolution photography, please contact:

Walter Santos Navarro
Director of Branding, PR and Communications AHMS Hotels
Tel: +66 2 514 8112
E-mail: [email protected]
Website: www.aleenta.com http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=6696&F=H www.akaryn.com http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=8928&F=H www.theakyra.com http://www.the akyra .com

David Johnson
Managing Director
Delivering Asia Communications
Tel: +66 (0) 2246 1159
E-mail : [email protected]
Website: www.deliveringcommunications.com http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=191&F=H

About AHMS

AHMS specialises in the management of small luxury resorts and is the owning and management company for Aleenta Phuket-Phang Nga (www.aleenta.com/phuket http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=9936&F=H ), Aleenta Hua Hin-Pranburi (www.aleenta.com/huahin http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=11083&F=H ) and AKARYN Samui (www.akaryn.com http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=8928&F=H ) at Hanuman Bay, Koh Samui. AHMS also operates akyra Chura Samui (www.theakyra.com http://www.mailprosx.com/mp/link.php?M=537387&N=3427&L=7605&F=H ) on Chaweng Beach, Koh Samui.