STR Reports US Hotel Occupancy Drops for Week Ending September 7, 2013
Occupancy Drops 1.9% to 56.5% and ADR Down 0.4% to US$102.58
September 16, 2013 - Smith Travel Research reports that the U.S. hotel industry has reported decreases in the three key performance metrics during the week of 1-7 September 2013, according to data from STR.
In year-over-year comparisons, occupancy fell 1.9 percent to 56.5 percent, average daily rate was down 0.4 percent to US$102.58, and revenue per available room decreased 2.3 percent to US$57.98.
"Rosh Hashanah and Labor Day had an adverse effect on hotel performance last week," said Jan Freitag, senior VP of strategic development at STR. "RevPAR declined as both ADR and occupancy dropped from the same week last year. Of all the Chain Scales, only Economy properties reported a very slight lift in RevPAR. The last end of summer vacation rush lifted resort RevPAR by 3.9 percent, driven by a 5.8-percent increase in ADR."
Among the Top 25 Markets, Denver, Colorado, reported the only double-digit occupancy increase, rising 10.7 percent to 68.8 percent. New Orleans, Louisiana, fell 37.0 percent in occupancy to 46.5 percent, posting the largest decrease in that metric. Washington, D.C., followed with an 11.8-percent decrease to 49.7 percent.
Oahu Island, Hawaii, rose 14.3 percent in ADR to US$206.15, achieving the largest increase in that metric, followed by Anaheim-Santa Ana, California, with a 7.7-percent increase to US$121.75. Washington, D.C., fell 12.2 percent in ADR to US$112.91, reporting the largest decrease in that metric.
Four markets experienced double-digit RevPAR increases: Nashville, Tennessee (+14.9 percent to US$52.46); Denver (+13.1 percent to US$64.54); Oahu Island (+13.1 percent to US$166.11); and Anaheim-Santa Ana (+10.0 percent to US$77.14). New Orleans (-40.1 percent to US$50.67) and Washington, D.C. (-22.6 percent to US$56.15), reported the largest RevPAR decreases for the week.
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