Delfina Santa Monica Re-branded as Le Meridien Delfina Santa Monica
Conversion is expected to be completed in the fourth quarter of 2013. Viceroy Hotels and Resorts will continue to manage the property
July 26, 2013 - Pebblebrook Hotel Trust (NYSE: PEB) yesterday announced that it will be re-branding its 310-room Sheraton Delfina Santa Monica as the Le Meridien Delfina Santa Monica. This conversion is expected to be completed in the fourth quarter of 2013. Viceroy Hotels and Resorts will continue to manage the property.
“We're very excited about the up-branding of our Delfina Santa Monica hotel to the Le Meridien brand,” said Jon E. Bortz, Chairman, President and Chief Executive Officer of Pebblebrook Hotel Trust. “Starwood and Viceroy have been excellent contributors to our success at this property and we believe they will continue their momentum with the fast-growing, upper upscale Le Meridien brand through a collaborative and integrated approach to design and service that aligns very well with what we are trying to accomplish at the property.”
“We believe this new concept is representative of the unified vision of the Pebblebrook, Starwood and Viceroy partnership, and we are thrilled with the opportunity to continue this partnership through the re-introduction of the Delfina Santa Monica under the new Le Meridien brand,” noted Bill Walshe, CEO of Viceroy Hotel Group.
In conjunction with the re-branding and repositioning, the Company expects to incur $0.5 million of transition costs and to invest an additional $2.0 million for capital improvements in the hotel.
Pebblebrook Hotel Trust is a publicly traded real estate investment trust (“REIT”) organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities. The Company owns 26 hotels, including 20 wholly owned hotels with a total of 4,960 guest rooms and a 49% joint venture interest in six hotels with a total of 1,733 guest rooms. The Company owns, or has an ownership interest in, hotels located in ten states and the District of Columbia, across 16 markets: Los Angeles, California; San Diego, California; San Francisco, California; Santa Monica, California; West Hollywood, California; Miami, Florida; Buckhead, Georgia; Bethesda, Maryland; Boston, Massachusetts; Minneapolis, Minnesota; New York, New York; Portland, Oregon; Philadelphia, Pennsylvania; Columbia River Gorge, Washington; Seattle, Washington; and Washington, DC.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
