sbe Unveils Expansion Plans for Multiple SLS Hotels in China

SLS Hotels Brand to Debut Properties in Shanghai, Beijing, Wuxi, and Kunming by 2015

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. July 15, 2013

SHANGHAI - July 15, 2013 - sbe, an industry-leading hospitality, lifestyle and real estate development company, today announced the launch of its award-winning SLS Hotels brand into China at an exclusive event in Shanghai hosted by sbe President, Sam Bakhshandehpour. The announcement was made in collaboration with sbe's partner in its Chinese expansion, Palace Hospitality.

SLS Hotels in China will feature an aesthetic composed by acclaimed hotelier and sbe Founder, Chairman and CEO Sam Nazarian and the SLS Hotels design team tailored for the Chinese market. With a cutting-edge aesthetic, world-class entertainment, and award-winning restaurant and nightlife concepts, SLS Hotels will showcase a hospitality offering that is truly unique to China.

"China is home to one of the fastest-growing tourism markets worldwide, and Shanghai, Beijing, Wuxi and Kunming attract a global community of business and leisure travelers whose sensibilities align very well with the SLS Hotels experience," said Nazarian. "After growing the brand successfully across the U.S., we're honored to share the SLS Hotels approach to hospitality with China, which is rooted in a commitment to uncompromising service, innovative design and captivating food and beverage offerings."

SLS Hotels are synonymous in the U.S. for seamlessly blending service, luxury and style in a manner that's gained international acclaim and numerous industry awards. With the ability to align the operations of hotel and food and beverage, SLS Hotels offers its guests a fully integrated experience, which has enabled the brand to attract a global following of business and leisure travelers, as well as resonating powerfully with the local communities surrounding its properties.

"Our goal is to deliver a 'new idea' in hospitality that is defined by a dedication to creativity, personalization and operational integrity," added Bakhshandehpour. "The SLS Hotels brand connects with a global community, and we're humbled by the opportunity to expand our presence in China as we continue to grow the brand across the U.S."

Based in Los Angeles, California, sbe opened its first SLS Hotel in Beverly Hills in 2008. Building upon the success of the Beverly Hills location, sbe expanded the brand to Miami with the highly anticipated SLS South Beach in 2012, and will open additional SLS Hotels locations in New York, Las Vegas, Seattle, Philadelphia and a second Miami location within the next 3 years.

Shanghai, Beijing, Wuxi, and Kunming are the first cities confirmed for SLS Hotels with plans to launch SLS Hotels in additional Chinese markets after 2015. Palace Hospitality has an established track record of developing and operating many successful hotel and food and beverage brands in China.

About sbe

sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by Jose Andres and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at www.sbe.com, or by downloading the sbe App here.