Well Positioned: International Hospitality Design Firm, Dawson Design Associates, Discusses Value of New London Studio

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. April 25, 2013

LONDON, ENGLAND - April 25, 2013 - Working closely with their leadership team in the USA, the recently opened London Studio of Dawson Design Associates LTD, located along the Thames on Eel Pie Island, Twickenham will work closely with senior colleagues and clients around the globe to enhance their rapidly growing consultancy practice specializing in the Hospitality Industry. Design Director, Crystal Mazzali, along with Marketing & Accounts Director, Renee Herron, will be the driving force behind the strategy to emulate the firm's 26 years strong track record for success, while building DDA's presence in both the London and International markets.

Founding Principle, Andrea Sheehan, stated that, “We are committed to building deep roots and lasting relationships in the UK and EMEA by offering a multitude of value enhancing services for our international projects. We are very excited about the endless possibilities for building a multi-cultural, talented design team that will allow us to reach new markets and develop fresh new ideas and perspectives in hospitality design.”

The London office is a significant step forward for the growth and expansion of Dawson Design Associates. The UK Studio will be uniquely positioned to respond effectively to the growing international demand for strategically positioned, bespoke interiors that drive rate and capture occupancy. Supported by the USA team and agents in China, the team will offer 24/7 capability to expedite projects and keep up with their clients' increasingly tight schedules.

Opened this Spring and already awarded as 1 of 9 “Best New Business Hotels in the World”
by CNNMoney, Hotel Zetta in San Francisco is Dawson Design Associates' most recently
completed project with Viceroy Hotel Group and Pebblebrook Hotel Trust.

DDA's company culture is focused around the belief that a diverse and talented design collaborative is far more impactful than the single diva with great ideas. Drawing inspiration from the world and working together in concept development opens the doors to a higher level of innovation and artistic richness. The firm sees hotel design as an art form, a medium, and it therefore requires cultured & talented individuals.

“Savvy hotel guests are all about experience, growing more and more demanding every day. Designers need to reach deep into their creativity in order to meet the needs of the new markets and stay relevant,” explains Sheehan. This artistry and DDA's collaborative point of view is essential in the branding & positioning phase of their design process, offering varying perspectives to each client to develop their unique vision.

“We chose London for a reason. Its rich history and its diverse, dynamic market is exactly where we want to be.”

For more information, visit Dawson Design Associates at www.dawsondesignassociates.com or contact at [email protected].

About Dawson Design Associates, Inc.

Established in 1987 by Andrea Dawson Sheehan, Dawson Design Associates is a Seattle-based, full service design firm specializing in renovations, repositionings and new construction in the hospitality industry. Known for their proven track record of successes and long term relationships within the industry, DDA carries their impeccable reputation with them into the EMEA market with the recent addition of their London Studio. Dawson has worked with such clients as Pebblebrook Hotel Trust and LaSalle Hotel Properties, amongst many others, on a wide variety of Kimpton, Viceroy, and Hilton Hotels managed properties, to name a few. DDA's full client list can be found at http://www.dawsondesignassociates.com/clients.htm

DDA's mission and value statement states: “What we do and how we work is distinctly DDA - a leveraging of artistic ingenuity and business acumen. Our passion is to design hotels that are recognized for their creative and distinctive styles and proven by their success and profitability.”