Dawson Design Associates Opens New London Office
April 10, 2013 - Working closely with their leadership team in the USA, the recently opened London Studio of Dawson Design Associates LTD, located along the Thames on Eel Pie Island, Twickenham will work closely with senior colleagues and clients around the globe to enhance their rapidly growing consultancy practice specializing in the Hospitality Industry. Directors, Crystal Mazzali and Shelley Reiner, along with Marketing & Accounts Director, Renee Herron, will be the driving force behind the strategy to emulate the firm's 26 years strong track record for success, while building DDA's presence in both the London and International markets.
Founding Principle, Andrea Sheehan, stated that, “We are committed to building deep roots and lasting relationships in the UK and EMEA by offering a multitude of value enhancing services for our international projects. We are very excited about the endless possibilities for building a multi-cultural, talented design team that will allow us to reach new markets and develop fresh new ideas and perspectives in hospitality design.”
The London office is a significant step forward for the growth and expansion of Dawson Design Associates. The UK Studio will be uniquely positioned to respond effectively to the growing international demand for strategically positioned, bespoke interiors that drive rate and capture occupancy. Supported by the USA team and agents in China, the team will offer 24/7 capability to expedite projects and keep up with their clients' increasingly tight schedules.
DDA's company culture is focused around the belief that a diverse and talented design collaborative is far more impactful than the single diva with great ideas. Drawing inspiration from the world and working together in concept development opens the doors to a higher level of innovation and artistic richness. The firm sees hotel design as an art form, a medium, and it therefore requires cultured & talented individuals.
“Savvy hotel guests are all about experience, growing more and more demanding every day. Designers need to reach deep into their creativity in order to meet the needs of the new markets and stay relevant,” explains Sheehan. This artistry and DDA's collaborative point of view is essential in the branding & positioning phase of their design process, offering varying perspectives to each client to develop their unique vision.
“We chose London for a reason. Its rich history and its diverse, dynamic market is exactly where we want to be.”
Contact:
Renee Herron
Dawson Design Associates, Inc.
Marketing & Accounts Manager
315 2nd Avenue South, Suite 300
Seattle, WA 98104
206.932.3102
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