USA, Larkspur, California. November 09, 2023

Topaz Services, a leader in reservation call handling for independent luxury and lifestyle hotels, is excited to announce the recent expansion of their services to now include web chat and live chat capabilities. Hoteliers add the chat widget to their websites and offer an instant reply to inquiries 24 hours a day, 7 days a week. Engagements can include responses from a virtual assistant, working with a live Reservation Sales Associate or upgrading to a voice call.

With over a third of hotel bookings now completed online, it is imperative that hotels cater to the digital consumer. Topaz's web chat and live chat services offer guests a quick way to ask a question about the property or area, or confirm, change, or cancel their booking without having to call the hotel. With many direct bookings being lost to OTAs, the use of Topaz's web chat functionality keeps shoppers on the hotels' website through their desktop or mobile phone.

With the collaboration of Topaz's AI web chat working together with our highly trained associates, Topaz provides:

• Instant Assistance: Real-time support and fast responses for immediate issue resolution.

• Personalized Interactions: Tailored recommendations and customized assistance based on individual needs and preferences.

• Convenient Communication: Easy access to help and information without the need for phone calls or waiting on hold.

The chat widget employs a virtual assistant that uses dynamic AI that can answer information questions about the property. What sets the Topaz virtual assistant apart from others is that it is pulling data straight from the property's profile in Topaz's database, not from the global internet that may contain false information. This ensures that the hotel's brand image will be present at every point in the guest journey.

Eric Gustavson, President of Topaz Services, stated. "Adding chat engagements to our clients' websites is a natural progression of our high-touch customer service. Our Reservation Sales Associates deliver the same quality customer rapport through chat that they provide when connecting with a guest through the voice channel, because any engagement properly handled is a booking opportunity."