Carlson Rezidor Hotel Group Names Richard Flores VP Branding
February 15, 2013 - He will report to Gordon McKinnon, executive vice president and chief branding officer, Carlson.
Carlson Rezidor Hotel Group has announced the appointment of Richard Flores as vice president, Branding, effective today. He will report to Gordon McKinnon, executive vice president and chief branding officer, Carlson.
“As we continue to develop, evolve and deliver world class, segment-leading brands, the need to have world class teams capable of living up to that challenge becomes a foregone conclusion,” said McKinnon. “I am confident that Richard will help us continue to strengthen Radisson as one of the world's leading full-service hotel brands.”
As the revitalization of the Radisson brand continues, Flores will be responsible globally for analysis of trends and insights; new product development; future-proofing; brand DNA; brand audits; brand governance and implementing the brand's marketing strategies in the Americas.
Prior to joining Carlson Rezidor, Flores oversaw brand marketing efforts for Wyndham® Hotels and Resorts, Dream®, Night® and Planet Hollywood Hotels brands. He led the development, management and execution of global marketing plans, as well as e-commerce marketing strategies. From 2000-2007, he served as director of marketing for the Americas division of Sol Meliá Hotels and Resorts, where he developed the division's corporate marketing strategies for the U.S. and Latin America and led the repositioning and redevelopment for several of the company's brands.
In 2003, Flores was honored with a Rising Star Award from Travel Agent magazine, which recognizes the travel industry's top 100 up-and-coming executives.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
