STR Reports US Hotel Occupancy Up for Week Ending July 28, 2012

Occupancy Up 3.3% and ADR Increases 4.8% to US$108.95

. August 06, 2012

alt text August 6, 2012 - The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 22-28 July 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy ended the week with a 3.3-percent increase to 75.1 percent, average daily rate increased 4.8 percent to US$108.95 and revenue per available room ended the week with an increase of 8.2 percent to US$81.87.

Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 20.3 percent to 70.5 percent, followed by Houston, Texas (+15.6 percent to 69.8 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (+10.2 percent to 85.0 percent). St. Louis, Missouri-Illinois, fell 2.9 percent in occupancy to 73.6 percent, posting the largest decrease in that metric, followed by Atlanta, Georgia (-2.6 percent to 67.1 percent).

San Francisco/San Mateo, California, rose 16.7 percent in ADR to US$186.88, achieving the largest increase in that metric. Four other markets recorded double-digit ADR increases for the week: Oahu Island, Hawaii (+14.0 percent to US$198.83); New Orleans (+13.0 percent to US$107.01); San Diego (+10.8 percent to US$163.28); and Boston (+10.0 percent to US$166.24).

Five markets experienced RevPAR growth of more than 20 percent: New Orleans (+36.0 percent to US$75.48); Oahu Island (+22.5 percent to US$180.64); Houston (+21.4 percent to US$63.33); Minneapolis-St. Paul (+20.7 percent to US$92.02); and San Francisco/San Mateo (+20.1 percent to US$178.86).

Atlanta ended the week with the largest ADR (-6.4 percent to US$82.87) and RevPAR (-8.8 percent to US$55.62) decreases for the week.

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