Shore Cliff Lodge on California's Pismo Beach Redefines "Ocean View" with Gorgeous Renovation

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. May 22, 2012

May 22, 2012 - Martin Resorts' Best Western PLUS Shore Cliff Lodge has undergone a million dollar floor-to-ceiling renovation of the hotel's oceanfront building, which houses the hotel's lobby and 31 guest rooms. The changes and design choices enhance the hotel's already impressive views from the building.

The king and queen oceanfront rooms are completely new, including flooring and carpet, new custom-made furniture, and new patio doors with plantation shutters to showcase the spectacular ocean views. New 37" flat screen televisions and upgraded bathrooms are now in each room along with specifically chosen patio Captain's chairs to allow an unobstructed view without the railing in the frame. Each room's work station faces the view instead of a wall (there's no promise how much work will be accomplished, with the view of Pismo Beach's famous cliffs, manicured lawn and wedding gazebo seen from each room in the building.) New sofa sleepers offer a value-added option of a third person. All 31 rooms have new linens and bed coverings, also made specifically for the Best Western PLUS Shore Cliff Lodge. Wall covering and artwork were carefully selected to complement—not compete—with the breathtaking views.

A custom-crafted cabinet dresser reveals a compact refrigerator and microwave, coffee maker and Seattle's Best Coffee. Each room has complimentary Wi-Fi and toiletries from Bath & Body Works, along with each room's standard offerings. A complimentary continental breakfast is included for each guest.

The Best Western PLUS Shore Cliff Lodge Deluxe Oceanfront Suites also received new enhancements; new sleeper sofas, sliding patio doors and shutters, flat-screen televisions and an updated, modern kitchen with high-top table seating for four.

The renovation included the oceanfront building's lobby. "The building's original lodge look and feel was outdated and dark," said Margaret Johnson, chief operating officer of Martin Resorts. "We worked to make the ocean view start right at the lobby doors. From the reaction from guests, we achieved our goal." The renovation created a serene, open and uncluttered lobby where the view is the artwork. Comfortable seating combinations invite reading or conversation. A completely redesigned registration area is lighter and more accessible. A compact Business Center is integrated into the lobby at one end.

Additional work continues on a new breakfast room to open before June 1. The 100-room full-service oceanfront resort, 90 feet from the Pacific Ocean, also features an outdoor heated pool and spa and a fitness room. It is located minutes from downtown Pismo Beach and Pismo Beach Premium Outlet shopping center. For more information, visit www.ShoreCliff.com or call 1+805-773-4671.

The Best Western PLUS Shore Cliff Lodge is owned and operated by Martin Resorts, a collection of premier hotels on California's Central Coast. From oceanfront hotels in the popular beach towns of Pismo Beach and Avila Beach to an historic garden inn located in the heart of Paso Robles wine country, each Martin Resorts hotel is a unique experience for California weekend getaways, family vacations, and business meetings, when companies want to meet halfway between Los Angeles and San Francisco. California's best beaches, breathtaking ocean views and stunning sunsets, exceptional golf, an abundant wine country and farm-to-fork dining experiences, and historic Hearst Castle are within easy reach. For company details, visit www.MartinResorts.com.