Travaasa Destinations Appoints Brand Experience Director
April 9, 2012 - Travaasa® Destinations, a growing collection of destination resorts and spas, proudly announces the appointment of Kristine Huffman as brand experience director. Specializing in locally infused, experiential travel in spectacular natural locations, the brand's portfolio currently includes two properties: Travaasa® Austin, opened in May 2011 and Travaasa® Hana, opened June 2011, with plans for additional properties to be added in the future.
As brand experience director, Huffman will oversee the development and implementation of each property's diverse activities offerings, echoing the brand's five pillars: adventure, culinary, culture, fitness and wellness. She will ensure customers receive extraordinary service in every aspect of their stay, while delivering unique programming that leaves guests feeling both refreshed and inspired.
Prior to her role with Travaasa® Destinations, Huffman founded The Peak Performance Practice, which provided consulting, coaching and counseling to hospitality and care organizations such as Miraval Resorts and Maine General Health Systems. She also served as executive director of Health and Healing at Canyon Ranch Resort. During her tenure there, Huffman helped develop the wellness program at Canyon Ranch: Lenox. Her extensive expertise in hospitality consulting ranges from wellness-based spa developments to sales training and operational growth of facilities.
“We're thrilled to expand Kristine's role at Travaasa® Destinations,” said Chris Manning, principal and co-founder of Travaasa Destinations. “Her wealth of experience and passion for her work will aid in her ability to create a unique calendar of classes and activities and unforgettable travel experiences for our guests,”
Travaasa™ Destinations is a collection of experiential destination hotels, uniting a variety of customizable experiences with spectacular natural locations. Extensive, diverse programming is developed around the brand's five pillars: adventure, culinary, culture, fitness and spa. Travaasa Destinations strives to educate and inspire by incorporating local and regional elements from each destination to create an authentic experience. Pricing is per person and includes daily spa services, gourmet meals and snacks, as well as full access to all programming and accommodations. The Travaasa Destinations portfolio currently includes two properties: Travaasa Austin, opened in May 2011 and Travaasa Hana, opening in June 2011, with plans for additional properties to be added in the future.
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