STR Reports US Hotel Occupancy for Week Ending March 24, 2012

Occupancy Up 1.8% to 63.6% and ADR Increases 3.8% to US$106.51

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. April 02, 2012

March 30, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 18-24 March 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 1.8 percent to 63.6 percent, average daily rate increased 3.8 percent to US$106.51 and revenue per available room was up 5.7 percent to US$67.77.

Among the Top 25 Markets, Nashville, Tennessee, reported the largest occupancy increase, up 18.2 percent to 73.7 percent, followed by Houston, Texas, with an 18.0-percent increase to 74.0 percent. Philadelphia, Pennsylvania-New Jersey, fell 9.0 percent in occupancy to 65.4 percent, posting the largest decrease in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 7.1-percent decrease to 60.4 percent.

Four markets experienced double-digit ADR increases: Miami-Hialeah, Florida (+14.9 percent to US$228.79); Nashville (+11.9 percent to US$99.94); Denver, Colorado (+11.4 percent to US$98.31); and Houston (+10.9 percent to US$102.13). Dallas, Texas (-1.8 percent to US$89.05), and New Orleans, Louisiana (-1.2 percent to US$133.79) ended the week with the only ADR decreases.

Four markets achieved RevPAR increases of more than 20 percent: Nashville (+32.3 percent to US$73.64); Houston (+30.8 percent to US$75.62); Denver (+24.4 percent to US$63.79); and Miami-Hialeah (+20.6 percent to US$207.68). New Orleans fell 7.7 percent in RevPAR to US$101.23, reporting the largest decrease in that metric, followed by Philadelphia with a 7.5-percent decrease to US$78.12.