STR Reports US Hotel Occupancy for Week Ending March 10, 2012

Occupancy Up 1.9% to 62.1%, and ADR Increases 3.6% to US$104.65

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. March 19, 2012

March 16, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 4-10 March 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 1.9 percent to 62.1 percent, average daily rate increased 3.6 percent to US$104.65 and revenue per available room was up 5.5 percent to US$64.95.

Among the Top 25 Markets, San Francisco/San Mateo, California (+14.1 percent to 79.0 percent) and Nashville, Tennessee (+13.8 percent to 69.5 percent), reported the largest occupancy increases for the week. Orlando, Florida, fell 8.1 percent in occupancy to 77.0 percent, posting the largest decrease in that metric, followed by New Orleans, Louisiana, with a 7.1-percent decrease to 74.0 percent. San Francisco/San Mateo experienced the largest ADR increase, rising 20.7 percent to US$166.39, followed by San Diego, California (+14.8 percent to US$130.93), and Denver, Colorado (+10.0 percent to US$100.35).

New Orleans reported the largest ADR (-2.6 percent to US$145.38) and RevPAR (-9.5 percent to US$107.62) decreases for the week.

Five top markets achieved RevPAR increases of more than 15 percent: San Francisco/San Mateo (+37.7 percent to US$131.43); San Diego (+25.0 percent to US$92.99); Nashville (+20.3 percent to US$65.77); Denver (+20.2 percent to US$65.80); and Seattle, Washington (+16.9 percent to US$77.69).