Urgo Hotels to Manage Whiteface Lodge Resort at Lake Placid
March 15, 2012 - Urgo Hotels announced that it signed a long-term management agreement and now operates the Whiteface Lodge Resort and Homeowner's Association, a AAA four-diamond resort located in Lake Placid, N.Y. The resort brings to more than 30 hotels operated or owned by Urgo Hotels.
Whiteface Lodge Resort offers 94 one-to-four bedroom suites along with a private residence club. The property features a 5,800 square-foot spa with six treatment rooms and a fully-equipped fitness center. The resort is ranked among the top US spa hotels by Conde Nast Traveller and also has been recognized for excellence by Travel+Leisure and Wine Spectator. Trip Advisor and Conde Nast readers also recommend the resort, which includes an indoor/outdoor swimming pool, an ice skating rink, 54-seat movie theater, bowling lanes, tennis courts, snowshoe/cross country trails and a private beach and canoe club. The resort complex also has fractional and full-ownership units.
“We believe there is a great opportunity for continuous improvement at the Whiteface Lodge,” said Serge Primeau, Urgo's vice president of operations. “We are committed to maintaining and enhancing the level of service while improving top-line performance and financial results. We also are sensitive to the partnership with the fractional unit owners and have already started putting together programs that will enhance communications and make the Whiteface Lodge a memorable place to enjoy with their families.”
The resort is enhanced by fine dining at Kanu, summertime alfresco dining, and cognac and cigar lean-tos built in the style of Adirondack hunting lodges, with luxury features including a drink menu that received the Wine Spectator award of excellence, a selection of 25 single malt scotches and hand-rolled cigars.
“In the past two years, we've added 14 hotels to our portfolio, and nearly half of them are resort projects with numerous constituencies to serve and complex nuances that require experience and judicious handling,” Urgo said. “In some cases, we've undertaken major renovations, while other hotels simply need the correct vision and an adjusted focus. Regardless of the hotel's specific needs, we have a proven nearly 30-year management and ownership track record of great success to help them position for prosperity.”
Urgo Hotels is a Bethesda, Md.-based hotel company that develops, owns and/or operates 31 distinctive and unique hotels and resorts with an aggregate of more than 4,300 rooms in major markets and resorts in Canada, the Caribbean and the United States. The company develops, builds, and operates for its own account, as well as provides third-party management and asset management services.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
