Tri-Valley, California CVB Names Executive Drector

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. November 29, 2011

PLEASANTON, CA - November 28, 2011 - The Tri-Valley Convention & Visitors Bureau (CVB), a sales and marketing organization dedicated to promoting a five-city region in San Francisco's East Bay, today announced the appointment of G. Grant Raeside as executive director. Bringing more than 20 years of management, marketing, public relations and event planning experience, Raeside is charged with developing and managing the organization's business plan and budget, reflective of the CVB's mission of elevating the Tri-Valley as a top of mind destination for leisure travelers, meetings and events.

Raeside joins the CVB following successful stints as executive director at the Sonoma Valley Vintners & Growers Alliance and San Luis Obispo Vintners Association. During his tenure at Sonoma Valley Vintners & Growers Alliance, Raeside doubled revenues of the organization and established innovative programs that continue today. This experience will be key in his role of providing direction and oversight to the CVB staff and working with the organization's 14-member board of directors.

“The energy and guidance Grant brings to the Tri-Valley CVB allows us to focus on building strong relationships with stakeholders and to enhance the marketing and public relations efforts for the region,” said Kevin Goebel, chair of the board for the Tri-Valley Convention & Visitors Bureau. “His experience with membership organizations and event planning brings a fresh and exciting approach moving forward.”

Immersing himself quickly into the position, Raeside is building strategies with key stakeholders and collaborating with the CVB Board of Directors, Tri-Valley cities and the region's tourism-related businesses.

"Our mission is quite clear: Market and sell the Tri-Valley as a competitive meeting, event and tourism destination,” said Raeside, executive director for the Tri-Valley Convention and Visitors Bureau. “In the next 90 days we will have a more proactive sales department, a results-driven marketing and public relations plan that together will increase visitor-related economic impact to the Tri-Valley region.”About the Tri-Valley, California Convention & Visitors Bureau

The Tri-Valley, California Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon, Danville and the surrounding region. It markets Tri-Valley, California as a preferred destination for visitors, meetings, and events by promoting CVB member businesses and bringing overnight visitors to the region, to increase awareness of and measurable spending to Tri-Valley, California. For more information, please visit www.trivalleycvb.com.

Media Contact:
Rachel Christie Simmons
PR & Communications Manager Tri-Valley CVB
[email protected]
925-846-8910