FairBridge Hotels Announce Loyalty & Dumont Brands
Spokane, WA - August 17, 2011 - FairBridge Hotels International, a hospitality firm based in downtown Spokane, WA announced today the launch of two new flags under the FairBridge name just months after the official launch of the flagship FairBridge Express brand. Currently there are 15 FairBridge sites in the U.S. with almost 20 more in the pipeline scheduled to open in late 2011 and early 2012. FairBridge offers the flex-concept membership-based affiliation, a flat-rate fee system “that operators prefer over the traditional outdated and expensive franchise model,” says Fred Schoener, Director of Brand Operations. The Loyalty and Dumont brands were created to round out the economy segment and the mid-scale, limited-service line.
Loyalty Inn, the flag in the economy segment, is for roadside locations with at least 25 rooms offering clean, comfortable accommodations at a reasonable price. The fee structure for a Loyalty Inn is a flat $15 per room per month. There are now three Loyalty Inn sites under contract in Washington state and Michigan, with several more memberships pending throughout the Pacific Northwest and the Midwest.
Dumont Inn, the newest member of the FairBridge family, completes the brand's mid-scale limited service offering for exterior corridor properties. With 2 new Dumont Inns coming onboard and several more in the pipeline, the Dumont Inn brand has received a fantastic reception in the early stages of a nationwide rollout.
About FairBridge Hotels International
FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the traditional franchise method by allowing operators to join a membership organization that offers the affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational support without having to assume any of the complex burdens of hotel franchise relationships.
The complete suite of offerings from FairBridge spans across all major hospitality industry segments. For more information about FairBridge Hotels International, go to www.fairbridgeinns.com/membership/.
CONTACT:
Rebecca Steffensrud
[email protected]
877-866-8090
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
