Viceroy Completes Renovation of Chamberlain West Hollywood

. September 07, 2010

LOS ANGELES, CA - September, 4, 2010 - Chamberlain West Hollywood, a contemporary boutique oasis in the heart of Los Angeles, has announced the completion of its new room renovation and redesign, the first since its opening in 2005.

The 114-room property, part of the Viceroy Hotel Group's premier Urban Retreats portfolio, has become a favorite of international travelers with its metropolitan design sensibility, boutique-style amenities and service. Its unparalleled location, on a quaint tree-lined street, offers tranquility and comfort just steps away from some of West Hollywood's most exciting attractions.

The hotel's redesign, as featured in the Los Angeles Times, HotelChatter.com, ELLEDecor.com, and more, boasts an extensive remodel of all guestrooms, suites, bathrooms, fitness center, and the roof-top outdoor pool deck, which offers stunning panoramic views of the Hollywood Hills, city skyline, and West Hollywood.

The new aesthetic is a modern-day interpretation of 1970s and 1980s-era contemporary glamour, inspired by urban capitals like Milan and New York - unique and eclectic, yet comfortable and soothing. The decor incorporates a palette of cool hues including periwinkle and cream, with rich accents of gold, dark chocolate and bronze. Cream and espresso gridlined carpeting anchors rich stone veneer, brassy metal and chrome detailing, and layers of graphic patterns inspired by the pivotal decades, such as grids, checkerboards and chevrons.

Guest rooms feature a loft-like, open-concept layout, some with vaulted ceilings, and use an Asian-inspired screen to separate the living quarters from the bedrooms. All-new bathrooms boast a blend of Negro Marquina, St. Laurent and Carerra marble throughout, as well as curbless showers, frameless glass shower doors, and custom-designed chrome frame vanities with marble tops. Other amenities include Sferra bed linens, LG 42” LCD televisions, Neil George bathroom amenities, high-speed Internet service, and more.

The property's private rooftop pool deck also enjoys a new aesthetic with a fresh pewter, black and white theme across the seating areas, lounge chairs, and private poolside cabanas.

Finally, the hotel's redesign sets the stage for a new restaurant concept in Bistro, the property's dining destination for breakfast, lunch and dinner. Chef Jonathan Peters, who has worked alongside top chef Alain Giraud at Anisette and at downtown Los Angeles hotspot Church & State, has reinvigorated Bistro's California menu with a decidedly European-flavored infusion, inspired by his schooling at Le Cordon Bleu in London. Peters' signature dishes include Pacific Sea Bass, served with candystripe beets, snap peas and lobster butter and ale-braised short ribs, a modern take on a traditional Flemish dish, served with glazed apples and caramelized onions. Another favorite is Peters' Spanish-styled seared tuna -- a simple but colorful dish packed with flavor and accompanied by potatoes and tomatoes sauteed in olive oil, herbs, and paprika.

Chamberlain offers guests a choice of four room types, including a Deluxe Suite (starting at $240), Executive Suite (starting at $270), Premiere One-Bedroom Suite (starting at $340), and the exclusive two-bedroom Chamberlain Suite (starting at $710). For more information on Chamberlain, please visit www.chamberlainwesthollywood.com.

About Viceroy Hotel Group
Viceroy Hotel Group delivers luxury lifestyle experiences that marry provocative design and intuitive service in sought-after locations. Managing hotels under third-party agreements, Viceroy Hotel Group operates two luxury brands, Viceroy Hotels & Resorts and The Tides. Current Viceroy properties include hotels and resorts in Santa Monica, Palm Springs, Miami, Anguilla and Snowmass, Colorado as well as forthcoming openings in Beverly Hills (currently L'Ermitage Beverly Hills, the Maldives and on Sowwah Island in Abu Dhabi. The Tides collection includes resorts in South Beach, the Riviera Maya and Zihuatanejo, Mexico as well as a forthcoming development on St. Lucia in the Caribbean, currently Jalousie Plantation. Viceroy Hotel Group's Urban Retreat Collection includes Avalon Hotel in Beverly Hills; Maison 140 in Beverly Hills; Sheraton Delfina in Santa Monica and Chamberlain in West Hollywood.

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Architecture & Design: Expecting the Unexpected

There are more than 700,000 hotels and resorts worldwide and the hotel industry is continually looking for new ways to differentiate its properties. In some cases, hotels themselves have become travel destinations and guests have come to expect the unexpected - to experience the touches that make the property unlike any other place in the world. To achieve this, architects and designers are adopting a variety of strategies to meet the needs of every type of guest and to provide incomparable customer experiences. One such strategy is site-integration - the effort to skillfully marry a hotel to its immediate surroundings. The goal is to honor the cultural location of the property, and to integrate that into the hotel's design - both inside and out. Constructing low-impact structures that blend in with the environment and incorporating local natural elements into the design are essential to this endeavor. Similarly, there is an ongoing effort to blur the lines between interior and exterior spaces - to pull the outside in - to enable guests to connect with nature and enjoy beautiful, harmonious surroundings at all times. Another design trend is personalization - taking the opportunity to make every space within the hotel original and unique. The days of matching decor and furniture in every room are gone; instead, designers are utilizing unexpected textures, mix-and-match furniture, diverse wall treatments and tiles - all to create a more personalized and fresh experience for the guest. Finally, lobbies are continuing to evolve. They are being transformed from cold, impersonal, business-like spaces into warm, inviting, living room-like spaces, meant to provide comfort and to encourage social interaction. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.