Five Corporations Out to Capture New Generation of 50+ Consumers

Harrah's, Humana, Hyatt, Liberty Mutual and Verizon Wireless Join as Eons Plans

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

BOSTON, MA, July 27, 2006. Eons, the 50+ media company for boomers and seniors created by Monster.com founder Jeff Taylor, today announced its Corporate Founding Partners. Industry giants Harrah's Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group and Verizon Wireless sign on to show unprecedented support of the boomer and senior market as premier and exclusive Eons partners.

Hyatt, headquartered in Chicago, is one of five corporate founding partners aligning with Eons as it prepares for its July 31 launch. "Travel is the top life goal of most people for their years after 50. Through our partnership with Eons, Hyatt will connect with this travel-seeking generation to offer them the places and experiences of a lifetime," said Tom O'Toole, Hyatt's senior vice president of strategy and systems.

"Eons is a breakthrough" it is the first wave of evidence about how boomers will be leveraging technology and the web to transform their lives and create new communities," says Dr. Jonathan Lord, senior vice president and chief innovation officer, Humana, Inc., Louisville, KY. "Humana is excited to be a partner and intends to be an active member of the Eons community."

"From Atlantic City to Las Vegas and many points in between, we are excited to partner with Eons and introduce our casino entertainment products to a whole new set of customers. We believe this partnership will provide value to our 40 million Total Rewards members as they will be able to take advantage of the fabulous services that eons.com will provide," said David Norton, senior vice president relationship marketing, Harrah's Entertainment, Inc., Las Vegas.

"The 50+ generation has a unique blend of experiences, needs and desires," explains Taylor. "With greater health, more wealth and a mindset that the world is your oyster, this age group has an exceptional opportunity to live life to the fullest. Eons aims to capture this growing momentum and propel boomers and seniors toward achieving their goals by creating customized products and services in tandem with our corporate founding partners. We know these partnerships will create new spirit and innovation around this marketplace."

"Liberty Mutual shares Eons' vision that the boomer and 50+ generation deserves a unique, one-stop destination to tap into high-value, customized products and services that meet their financial and lifestyle needs," said Tim Sweeney, senior vice president, personal market, for Boston-based Liberty Mutual. "Auto and home insurance are a cornerstone of financial security, and this partnership provides Eons members with the benefits of quality and savings while protecting their most important assets from unexpected loss."

"Verizon Wireless is excited about this opportunity to reach a segment of the population who, more than any other generation of retirees, are mobile and active," said John Harrobin, vice president marketing and digital media, Verizon Wireless, Basking Ridge, NJ. "Whether it is Internet access using Verizon Wireless' high speed data network or a phone call, wireless connectivity can make all the difference in the quality of life. Eons has its finger on the pulse of a new generation and Verizon Wireless is pleased to join a project that will enhance so many lives."

Eons aims to help experience-hungry adults 50+ solidify the fundamental building blocks they need to live fulfilling lives -- health, money and meaningful relationships ^aEUR" so the doors are open to have fun. The founding corporate sponsors address all of these areas with world-class advice, tools, products and

special offerings that meet the demands of this generation.