Hard Rock Hotel Completes $6.8mil Renovation

Live Like a Rock Star in Stylish, New Rooms at Hard Rock Hotel at Universal Orlando Resort

. October 14, 2008

ORLANDO, FL, December 1, 2006. It is the perfect mix of funk and just plain fun. Hard Rock Hotel at Universal Orlando has completed a hip and stylish renovation of all 650 guest rooms and suites, which include 32-inch flat panel televisions and MP3 landing stations with connectivity to the in-room stereo system. The room renovation creates an overall impression of urban chic, with a sophisticated palette of warm neutrals, chocolate brown, aqua and lime. New technology blends with a new style that rocks!

Our interior design concept for the guest rooms and suites at Hard Rock Hotel at Universal Orlando sizzles with the innate excitement of the music and entertainment industry, says Karen Daroff, president of Daroff Design, Inc., the company leading the hotels rooms renovation. There are subliminal references to piano keyboards, guitar strings and sheet music which we re-interpreted into patterns, textures and colors to delight guests.

We have created a new vibe in all of our guest rooms, not only with the new look, but also with the latest technology. Guests can listen to music on their MP3 players through the in-room stereo or watch a concert on our new flat panel TVs, says General Manager Carlton Hudson.

The chic new look includes a complete upgrade of the bedding linen package, with new sheets, duvets, pillows and shams, as well as new carpeting, new wall paint and granite tops on the mini bars. New artwork of rock stars receiving gold and platinum albums has been added in each guest room. In addition, all suites feature tabletop stereos with an iPod docking station/clock radio and all club level rooms are outfitted with DVD players.

Hard Rock Hotels new room design also complements the sweeping mission-style architecture of the hotels exterior. The back story of the hotel is based upon the notion that it is the mansion of a former rock star who has amassed countless pieces of memorabilia during his years on the road and guests in the hotel get to live vicariously through him. Indeed, design elements in the new rooms were conceived to support the concept that every guest can live like a rock star during their stay.

Hard Rock Hotel is located just steps away from both Universal Studios and Universals Islands of Adventure and is the closest on-site hotel. Hard Rock Hotel and its sister properties Portofino Bay Hotel and Royal Pacific Resort are connected to both theme parks and CityWalk by a chain of scenic waterways. On-site hotel guests enjoy a variety of special theme park privileges including Universal Express ride access. Just by showing their valid hotel room key card, on-site hotel guests can bypass the regular attraction lines. This exclusive benefit is reserved for guests staying on-site at Loews Hotels at Universal Orlando.

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