Blue Square Studios Helps Dream Catcher Retreats, A Destination Club

Convert and Retain Members Utilizing the Hospitality Toolkit

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. October 14, 2008

SCOTTSDALE, AZ, October 25, 2005. In the ten months since Dream Catcher Retreats (www.dcr.com) announced its selection of Blue Square Studios (www.bluesqstudios.com) as Internet marketing partner, the destination club has been able to identify the marketing avenues that produce the highest conversion rates (up to 28%) and has launched a website that has helped convert over 4,000 inquiries into prospective members. Thanks to Blue Square's Hospitality Toolkit, Dream Catcher's new website, www.dcr.com, now also gives its members an unequalled range of information about each property in the group, allowing the club to generate millions of dollars in member deposits and fees.

Dream Catcher announced last December that the company had selected Blue Square Studios to develop their online marketing and custom reservations capabilities. The Dream Catcher website needed to attract a very specific, niche market clientele to present its luxury vacation product and to set Dream Catcher Retreats apart from its competition.

In addition, as a tool for Dream Catcher members, the website needed to provide many resources:

an exceptionally detailed amount of content on both the homes and the destinations;

a custom booking interface to the Property Management System which tracks members' plans and usage instead of charging revenue;

the ability for members to review their account details

To accomplish these goals, Blue Square Studios applied its Hospitality Toolkit platform that provides content management, membership management, marketing ROI tracking functions and a standardized interface to other applications and systems. By creating a web-based interface for the Dream Catchers' Property Management System, Blue Square enabled members to plan travel, check availability, make reservations, check account status and view reservation details, all in real time. The new site also provides an interface to Blue Square partners, 10 Best (10best.com), a customized destination guide, and Go Concierge that produces member itineraries. In addition, integration with Salesforce.com now allows the Dream Catcher marketing and sales team to capture all of the sales lead data the site generates and to implement sophisticated marketing campaigns.

"In the eyes of our marketplace, our web site is differentiated by a number of factors including the depth and quality of content describing our homes and their destinations, graphical presentation, ease of use and navigation, trip planning and reservation capabilities for members" said Scott Anderson, Dream Catchers Retreats CEO. "In addition, the website provides extensive local destination information. With our Destination Hosts' local knowledge, we uncover and highlight the truly special events, activities and restaurants of the area. Our members comment that it is like having their own ZagatTM for each destination."

Ultimately, Dream Catcher's goal is conversions: identifying potential clients who request more information via an online form, activating a "click to call" session or by phoning the Membership sales team. Since January 1, 2005 Dream Catcher has achieved well over 4,000 conversions generated by organic search engine optimization, pay per click campaigns and by tracking offline print campaigns and campaign specific landing pages for the web site. Thanks to Blue Square, Dream Catcher was able to track each specific campaign, identify those with the highest conversion percentages and to focus its marketing resources on the most effective channels. By maximizing inquiry conversions Dream Catchers has been able to enroll a significant number of new members.

"Blue Square has created a site for Dream Catcher Retreats that is unsurpassed in the industry, in terms of the technology and functionality available for their members," said Shane Ettestad, President & CEO of Blue Square Studios. "Members can literally check availability by temperature preferences! The extended Hospitality Toolkit and on-going eMarketing campaigns have played a critical role in the sale of each membership, allowing the club to generate millions of dollars in member deposits and fees."