Aloft Green Bay Opens

. April 02, 2009

WHITE PLAINS, NY, April 2, 2009 - Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its stylish new lifestyle brand Aloft Hotels, announces the opening of Aloft Green Bay, the first Aloft hotel to open in Wisconsin. Owned by AB Hospitalities/Supple Hospitality, the new-build hotel offers 105 spacious, loft-like rooms, intuitive technologies and a hip, social atmosphere.

Situated along the city's riverfront at 465 Pilgrim Way, Aloft Green Bay is part of growing redevelopment and renovation in the heart of the Village of Ashwaubenon. The hotel is next to Fratellos Waterfront Restaurant and just steps away from Fox River Marina. Also nearby are the National Railroad Museum, Bay Beach Amusement Park, the University of Wisconsin Green Bay, Resch Center, Brown County Arena & Expo Center, KI Center, the Green Bay Packer Hall of Fame and the iconic Lambeau Field - home of the Green Bay Packers.

"The urban design sensibility and lively social atmosphere of Aloft Hotels make it a perfect match for the dynamic city of Green Bay," said Brian McGuinness, Senior Vice President of Aloft Hotels. "Bold and stylish, Aloft Green Bay delivers an eclectic and electric experience targeted to savvy travelers and area professionals."

"Our group is very excited to bring an Aloft hotel to the Village of Ashwaubenon and the entire Green Bay area," said Jay Supple, AB Hospitalities/Supple Hospitality. "As the first Starwood property north of Milwaukee, the arrival of Aloft reinforces Green Bay as a destination for business travelers and tourists alike, complementing the incredible growth along the Ashwaubenon Boardwalk."

A Vision of W Hotels, Aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Guest rooms feature the brand's signature nine-foot ceilings, oversized windows and the ultra-comfortable bed, as well as roomy walk-in showers and amenities created by Bliss(R) Spa. Each Aloft room is also a combination high-tech office and entertainment center equipped with complimentary wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, HDTV-ready television.

Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, Aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and w xyzSM bar. The re:chargeSM fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloftSM offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. Aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, Aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.

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