This Season's Ultimate Must-have: The Leading Hotels of the World Presents the USD 19.28 Rate

The legendary hotel company commemorates its birth year (1928) and eight decades in hospitality with

. October 14, 2008

NEW YORK, NY, September 16, 2008. Just months after launching one of this year's most expensive holidays in honor of its 80th anniversary - an epic USD 1 million trip "Around the World" - The Leading Hotels of the World, Ltd. turns the tables and embraces its founding year (1928) with an astounding promotion. At 12 noon GMT (8 a.m. EDT/Eastern Daylight Time) on October 1, 2008, the legendary luxury brand will release a limited number of the world's most-coveted hotel rooms at the unprecedented rate of USD 19.28 per night. For 80 minutes only, consumers will be able to secure the celebratory USD 19.28 rate and experience a myriad of the organization's iconic members.

With rates at member hotels traditionally starting from USD 450, the USD 19.28 offer salutes The Leading Hotels of the World's inception, and serves as a thank you to travelers for their loyalty and support throughout its 80-year history. Available exclusively via www.lhw.com/1928, and based upon availability, the promotion enables registered customers to reserve a maximum of two nights at USD 19.28 per night (exclusive of taxes, VAT or other supplemental charges) at a single participating hotel for travel between November 1 and December 15, 2008. Additional nights can be secured at the hotel's standard rates. In order to have access to the special rate and expedite the reservations process, individuals are encouraged to pre-register on www.lhw.com/1928. The offer is strictly subject to specific terms and conditions which are set forth in full at www.lhw.com/1928.

For a complete list of participating hotels go to www.lhw.com/1928.

About The Leading Hotels of the World, Ltd.

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing nearly 450 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com and www.lhwspas.com - the online sources for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 26 major markets across the globe.

Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.

High resolution images and press information on individual member hotels are available for downloading at www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

Contact:

Ani Zerounian

Director, Public Relations

Tel: (1-212) 515-5782

E-Mail: [email protected]

Business Contact:

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