Hampton Launches College Football Ad Campaign and Promotion

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. October 14, 2008

SEPTEMBER 12, 2008. In anticipation of the 2008/2009 college football season, Hampton(R) Hotels, a leader in the hospitality industry, today unveiled its college football broadcast advertising campaign and promotion. The initiative is designed to enhance brand image among the traveling college alumni community as well as future business travelers, encourages loyalty for Hampton Hotels that parallels guest appreciation for their favorite team.

The "Touchdown at Hampton. Wake Up a Winner" broadcast campaign will kick-off on September 13 with a series of 30 and 15 second television commercials. The spots will highlight college super fans and their loyalty to Hampton in a laugh out loud "sportscaster spoof" kind of style. In addition to the new TV ads, Hampton Hotels' Touchdown Rate will be available online at www.hampton.com now through October 27, 2008 (for a stay consumed by November 2, 2008), which includes 10 percent off the Best Available Rate.* The commercials will air on ESPN, FSN, Big 10 Network and Raycom.

The print aspect of the campaign will roll-out in mainstream daily newspapers, such as USA Today and The Wall Street Journal, as well as in the specialty magazine, Sporting News.

On high-traffic websites, such as USA Today.com and weather.com, Hampton Hotels will stream rich media banners and place interactive videos aimed to strengthen the image of the campaign and broaden its reach to web-based communities.

Former college football All-American and Heisman Trophy winner, Marcus Allen, will participate in a series of public relations efforts in support of the advertising campaign, including an aggressive consumer outreach initiative targeting local college football markets and major national sports media.

"As a professional athlete and now a businessman, I'm on the road quite a bit," said Marcus Allen. "Where to stay is one of the most important decisions I make when booking travel and it's important that I can rely on my hospitality destination for comfort and ease. Hampton Hotels regularly provides guests with friendly care that is unmatched anywhere else."

The premier promotional element of the campaign is the "Three Bowl Games in Three Days" giveaway. Beginning September 4 through October 27, 2008, college football fanatics who secure their lodging at hampton.com using promo code SCORE will be eligible to win a Grand Prize trip to three major college football bowl games in three consecutive days.**

"We're thrilled to have the opportunity to reward one person with the ultimate in sports travel packages," stated Judy Christa-Cathey, vice president of brand marketing for Hampton Hotels. "Attending three bowl games three days in a row is a challenge, but one that's a once-in-a-lifetime experience for any college football fan."

This Grand Prize consists of airfare and game tickets, accommodations at Hampton Hotels, $250 in spending money per person, per day and limo service for the entire trip. Secondary Prizes include GPS Systems, PlayStation 3 consoles.

This college football season marks Hampton Hotels' second year as the official sponsor of ESPN Saturday Night Prime Time College Football. Those interested in learning more about the "Touchdown at Hampton. Wake up a Winner" campaign can visit www.hampton.com

*Touchdown rate is 10% Off Best Available Rate ("BAR"). BAR is the applicable rate based on the arrival/departure and length of stay pattern for specific dates of stay (and is unique to the time of purchase). BAR rates are unrestricted, non-qualified rates and exclude discount or negotiated rates not available to the general public, including but not limited to: membership, corporate or government rates, promotional rates, group rates, packages or other unpublished rates, and rates available on "opaque" websites. The Touchdown rate and gift card offer are valid for stays at participating Hampton Hotels booked by 10/27/08 via Hampton.com and consumed by 11/02/08. Stay must begin on a Thursday, Friday or Saturday. Discount rate only valid Thursday through Sunday nights.

**No Purchase Necessary. Starts 9/4/08, 12:01am CST and ends 10/27/08 11:59pm CST. Open to US legal residents of majority age. Void where prohibited. The Touchdown at Hampton. Wake Up a Winner Sweepstakes is sponsored by Hilton Hotels Corporation. Official Rules at www.hampton.com.