Sea Island Resorts Selects TIG Global to Strengthen Its Online Presence

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. October 14, 2008

CHEVY CHASE, MD, September 9, 2008. TIG Global (www.TIGglobal.com), the leading online marketing company for hospitality and travel, was recently selected by Sea Island Resorts, a luxury resort on the Georgia coast and member of the Preferred Hotel Group, as its exclusive Internet marketing provider. In accordance with the partnership, TIG Global recently designed and launched a new website for Sea Island Resorts (www.seaisland.com) and created an accompanying online marketing plan to target new visitors and drive qualified traffic, direct to the new website.

Founded in 1928, Sea Island is historically known as the premier family friendly, casually elegant destination offering two award-winning properties, The Cloister at Sea Island and The Lodge at Sea Island Golf Club. To assist the resort in meeting its unique business goals, TIG Global designed a website to speak to the resort's loyal customers who have patronized the resort for generations and to capture the attention of additional families seeking a traditional yet modern vacation destination. The new website contains a plethora of vivid lifestyle images and descriptive, optimized copy to engage viewers and ensure the site maintains prime placement in the natural search results for key terms.

A high-res photo gallery depicting Sea Island Resorts' various lodging options, famous Golf Club, restaurants, and renowned spa communicates to guests the numerous activities and amenities the resort offers its guests.

To increase website conversions and encourage booking, TIG Global strategically placed custom group business RFP forms, e-mail address capture forms, and reservation buttons throughout the website. As a nod to its modernization, Sea Island's website also features an online store that provides easy access to purchase special packages, gift certificates and exclusive merchandise.

Also available online is a streaming video tour that vividly depicts Sea Island as a stunning destination offering a 'home away from home' for guests. Additionally, TIG Global seized the opportunity to expand upon Sea Island's commitment to excellence and to help the resort compete against its comp set by incorporating a section on the homepage of the website that focuses on the array of prestigious honors and accolades received by Sea Island Resorts throughout the years.

"Although the site has only been up for a few weeks, we have already received a remarkable number of online RFPs for group business," said Susan Kelly, vice president of sales and marketing at Sea Island Resorts. "The new website has given our resort the edge it needs to take back market share and expand our loyal customer base for the future."

In addition to custom website design, development, hosting and maintenance, TIG Global provides Sea Island Resorts with an array of comprehensive web presence management and strategic marketing services to maximize online visibility, capture incremental demand, and drive direct Internet revenue to the resort. The e-marketing services include search engine optimization, pay-per-click marketing, strategic linking, online advertising, e-mail marketing, revenue tracking and statistical reporting, and consultative account management.

"TIG Global is pleased to partner with Sea Island Resorts to increase its online presence within the luxury travel segment," said Fred Malek, CEO of TIG Global. "We are confident that with our combination of experience, industry knowledge, and high level of customer service, we will be able to drive a significant amount of incremental revenue to the resort while also delivering an unrivaled ROI."