Crowne Plaza United Nations Goes Independent
Reclaims Original Name - Tudor Hotel at the United Nations
NEW YORK, NY, April 30, 2007. Effective Tuesday, May 1, a New York City historic landmark hotel will become an independent property and reclaim its original name. Formerly the Crowne Plaza Hotel at the United Nations, the 300-room property conveniently located on the East Side of Midtown Manhattan near the United Nations and Grand Central Terminal will be the Tudor Hotel at the United Nations. While the hotel, built in 1931 as part of Tudor City, one of the most architecturally significant urban developments in the country, will no longer be associated with the Crowne Plaza brand, there will be not be a change in ownership, management or staff.
The decision to operate the Tudor Hotel at the United Nations as an independent was prompted by New York's hospitality industry environment in which the strength of the market is such that independent hotels are flourishing; indeed they are performing as well as their branded brethren. Moreover, they have license to explore more creative marketing options - distinctive promotions, packages and rate offers - than brand guidelines allow.
The re-introduction of the Tudor Hotel name to the 20-story Art Deco edifice on East 42nd Street signals not only its independence from any brand association mandates, but an embrace of the historic Tudor City neighborhood it was built to serve.
"This is a very special, architecturally unique hotel in an equally exceptional location," notes Bob Williamson, the general manager of the Tudor Hotel at the United Nations. "By reclaiming its original name, we are sending a message about its singular character as a historic landmark equipped with 21st century amenities."
Having just completed a multi-million dollar renovation of the hotel's lobby, bar, lounge and restaurant to give them a more contemporary ambiance, without sacrificing the intimate warmth and tasteful refinement that distinguishes it from many other New York hotels, there are no immediate plans for any further major refurbishments.
With one rather spectacular exception. The landmark Tudor Hotel blue-and-white neon sign that tops one of the building's two towers on which the "Tudor" portion has been dark for 10 years is being repaired and refitted to once again glow in its full Deco glory over 42nd Street.
For more information about the Tudor Hotel at the United Nations and for reservations, please visit www.tudorhotelny.com or call 212-986-8800.
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