We are well in the midst of a mobile revolution. Mobile devices are not simply an additional guest touch point, but a new platform for customer interaction. Forrester Research predicts by 2015, 82 million people will be using mobile devices. The hospitality industry is particularly well positioned to use mobile technology to enhance the guest experience, promote onsite and local services and improve operational efficiency. The real question is not if, but how you utilize this channel. If you don't have a mobile strategy - you need one. There are almost endless possibilities for communicating with mobile guests, but your business needs to adopt a strategy to be successful. It goes beyond simply identifying all possible revenue and service touch points. You need to understand guest preferences for interacting with your brand and what they expect in return. The January Hotel Business Review will take a look at what some hotels are doing to embrace the mobile revolution, and some of the solutions being used that are impacting the bottom line.