Accor Opens Mercure Palanga Vanagupe Resort Following Renovation and Rebranding

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Lithuania, Palanga. April 01, 2025

Mercure, a leading brand within the Accor group, announces the opening of Mercure Palanga Vanagupe Resort following an extensive renovation project. Set in the charming Palanga, the largest and most popular seaside resort in Lithuania, the 98-key-hotel will offer easy access to the city's pristine beaches and sand dunes.

Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, creating a truly local experience for guests. Through its "Discover Local" programme, Mercure ensures guests are immersed in a locally inspired atmosphere. The brand recently reached a historic milestone, surpassing 1,000 hotels worldwide.

Mercure Palanga Vanagupe Resort joins a growing portfolio of six Accor hotels across other key destinations in Lithuania, such as Vilnius, Klaipeda, Kaunas, Marijampole and more. The new hotel will be the third property under the Mercure brand in the country.

Frank Reul, Vice President Development Premium, Midscale, and Economy Brands Eastern Europe, Italy, and Greece at Accor, said: "The introduction of Mercure Palanga Vanagupe Resort marks a significant milestone in our ambition to expand and elevate the hospitality landscape in the Baltic region. This latest addition not only underscores our commitment to delivering exceptional guest experiences, but it also enables us to showcase Palanga's growing appeal as a sought-after destination for both leisure and business travellers."

Mercure Palanga Vanagupe Resort boasts 98 stylish rooms and suites, which have been designed to reflect the hotel's tranquil surroundings. The hotel features a varied food and beverage offering, including a spacious restaurant for up to 165 guests serving carefully crafted local specialities, a cosy lobby bar, as well as an outdoor terrace and a pool bar.

Guests staying at Mercure Palanga Vanagupe Resort will be able to unwind at the on-site Golden SPA, which offers over 100 treatments, from pampering massages to Thai and Ayurvedic therapies. The spa also provides access to saunas, aromatic steam baths, an ice room and jacuzzis, and even a jet massage pool and the elegant Princess pool made of white marble with tropical rain. Other leisure amenities include an 18-metre outdoor summer pool, a kids' play area, as well as a fully equipped fitness centre, two outdoor tennis courts, a basketball court and bicycle rental.

Mercure Palanga Vanagupe Resort is Palanga's largest hotel conference centre, featuring six versatile rooms suitable for events of all sizes - from intimate business meetings to conferences for up to 500 delegates. The hotel also provides ample parking space with charging stations for electric vehicles and an airport transfer service. Located close to Palanga's vibrant city centre and only five kilometres from its international airport, the new hotel will stand out for its unmatched convenience while travelling locally or visiting from abroad.

Mercure Hotels & Resorts offers 1,000 hotels in 65+ countries with over 200 additional hotels under development. Mercure boasts the largest development pipeline in Accor's portfolio, continuing to deliver high-quality standards infused with a deep sense of locality. Mercure is a participating brand in ALL, a lifestyle loyalty programme providing access to a wide variety of rewards, services and experiences.