Hyatt Acquires The Me and All Hotels Brand from Lindner Hotels AG to Unlock Growth in New European Markets

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USA, Chicago, Illinois. September 06, 2024

Hyatt Hotels Corporation (NYSE: H) announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to unlock growth in new European markets and build on Hyatt's strong momentum in the region. This move builds on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt's brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. Following the transaction, me and all hotels, which is currently a nested brand within Hyatt's JdV by Hyatt brand, will become a standalone brand within Hyatt's global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023.

Since launching in 2016 as Lindner Hotels & Resorts' urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels and 1,000+ rooms in central city locations across Germany, which are currently included in Hyatt's inventory. The brand has a healthy pipeline, combining conversions and new builds in key destinations including Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026). Hyatt's pipeline includes 1,000 me and all hotel rooms, with additional development deals in various stages of negotiation for destinations outside of Germany. The me and all hotels brand combines outstanding guest satisfaction with a conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated expansion across Europe and beyond.

"The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets," said Felicity Black-Roberts, SVP Development EAME, Hyatt. "Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt's lifestyle portfolio with me and all hotels - together with Lindner as well as other development partners and franchisees, across Europe and beyond."

"We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt's global distribution engine," said Arno Schwalie, Chief Executive Officer, Lindner. "The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage."

me and all hotels combine central locations, urban design, leading-edge technology and vibrant public spaces. With casual flair, they appeal especially to city and business travelers as well as urban locals by enabling both social interaction and productive co-working sessions. Local heroes from the areas of gastronomy, music, art and start-ups provide constantly new, individual experiences with pop-up kitchens, a wide variety of events and sustainable products.