USA, Greenbelt, Maryland. November 16, 2020

Chesapeake Hospitality, a leading third-party hotel management company, announced today a new initiative to highlight the increased need across the industry for expert-level revenue management. The program titled "RevAdvantage by Chesapeake" aims to support hotel owners and operators' revenue management needs through short- and long-term partnerships while they strategize in an industry suffering record low demand during the pandemic. Chesapeake Hospitality CEO Chris Green made the announcement.

"We believe that times of change offer the greatest opportunity for innovation," said Green. "While the industry at large grapples with an unprecedented decrease in demand, we felt it was prudent to offer the expertise of our outstanding revenue management team and come up with solutions together. RevAdvantage is Chesapeake's new service offering to share our trusted expertise to owners and operators, specifically in the area of revenue management and set them up for sustained profitability long past the recovery phase."

RevAdvantage was developed through the adept knowledge, skill and application of Chesapeake principles across numerous systems, programs and technology partners. The service is designed to provide short- or long-term assistance that supports existing processes and ultimately exceeds client expectations. What makes it special? Chesapeake has 60+ years of proven experience in successfully establishing and executing comprehensive strategies that increase market share and boost revenue. RevAdvantage allows owners to essentially get a second opinion on their revenue strategy and determine their plan for recovery. The team is led by Cassie Bond, CRME, CHRM, who in 2018 was recognized by HSMAI (Hospitality Sales & Marketing Association International) as Corporate Revenue Management Professional of the Year.

"The last six months have tested even the most prepared hotels," said Bond. "It's not enough to simply have a plan for revenue maximization. Today, owners and operators truly need a trusted partner that drives and executes revenue strategy every day, with a relentless drive to capture every dollar. RevAdvantage provides accessible, expert-level insight to those who want to establish a successful revenue plan, no matter what the future holds."

Clients will experience Chesapeake's personalized and consultative approach to revenue management, be treated like a true partner in identifying opportunities for revenue maximization and receive detailed reports, outlines and strategy updates along the way. One conversation with Chesapeake's RevAdvantage team is all it takes to start your hotel on the right path. To learn more about RevAdvantage and to schedule a consultation, visit www.chesapeakehospitality.com.