Sofitel Los Angeles at Beverly Hills Names Jason Ro and Cecile Sandral-Lasbordes as New Directors
​Sofitel Los Angeles at Beverly Hills today announced Jason Ro as Associate Director of Sales and Cecile Sandral-Lasbordes as Director of Public Relations and Marketing, Guest Experience and Quality Leader. Both Ro and Sandral-Lasbordes have more than twenty years of professional experience in hospitality leadership, marketing and guest experience combined.
Ro and Sandral-Lasbordes come directly from the Sofitel Los Angeles at Beverly Hills team, both having worked at the luxury West Hollywood hotel since 2017 in sales and marketing roles, respectively. Previously, Ro managed the group sales team and served as interim Director of Sales and Marketing, spearheading strategies to increase group sales production. Ro's previous sales and marketing management roles were held at Le Meridien Delfina Santa Monica, and Four Points by Sheraton Los Angeles. Sandral-Lasbordes formerly implemented strategic marketing, communication, e-commerce and social media strategy as PR and Marketing Manager, executing Sofitel key rituals and standards stemming from French heritage and culture. Prior to her time at Sofitel LA, Sandral-Lasbordes developed guest experience and marketing initiatives at Sofitel Brussels Le Louise and ACCOR Odyssey Paris.
As Associate Director of Sales, Ro will be responsible for sales team leadership, driving revenue, contribute in product and vendor selection, as well as general management responsibilities. Sandral-Lasbordes will be the official spokesperson of Sofitel Los Angeles at Beverly Hills, and work closely with the PR agency to translate the hotel's business objectives into marketing and communication strategies that drive revenue.
About Sofitel Los Angeles at Beverly Hills
Sofitel Los Angeles at Beverly Hills is a stunning hotel in LA offering elegant luxury accommodations and dramatic decor with an ambiance that combines see-and-be-seen excitement and the calm of an urban resort. Ideally situated on the corner of La Cienega and Beverly Boulevard, opposite the Beverly Shopping Center, this West Hollywood hotel is conveniently located near Cedar Sinai Medical Center, Rodeo Drive, Melrose Avenue, and Sunset Boulevard. Discover a unique blend of French fashion mixed with Hollywood glamour at this elegant hotel offering 295 rooms on 10 floors including 28 suites all featuring Sofitel's luxurious feather top and state-of-the-art technology. Make the most of Sofitel Los Angeles's numerous onsite amenities from the 2,500-square-foot gym SoFIT to the French cosmetology SoSpa and the Celebrity Hair Salon LeSalon. Have breakfast at our farm-to-table breakfast restaurant Esterel, join us for lunch or dinner at Cattle & Claw, our burgers and lobster SoCal Eatery and finish the night at Riviera 31 Lounge Bar for a night of breathtaking live music and unforgettable cocktails. www.sofitel-los-angeles.com
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