Singapore, Singapore City. July 16, 2018

Cetin Sekercioglu, hospitality and travel industry visionary, has co-founded Upgrading.cc and taken on the role as its Chief Executive Officer.

Upgrading.cc is the world's first online travel platform that allows hotels and service apartments to upsell at no investment and provides the opportunity to unlock potential upselling revenue gains of 40 to 90%.

Sekercioglu will spearhead the development of the online upselling platform, oversee the management of partners and consumers, as well as market expansion.

"I am very excited to be able to apply my expertise and passion for technology in Upgrading.cc that provides easy-to-use, real-time upgrading solutions to guests prior to their arrival. The platform also enables our hotel and service apartment partners to optimize revenue opportunities that would otherwise have been left untapped," said Sekercioglu. "I am confident that Upgrading.cc will bring unprecedented benefits to all parties in the travel industry."

Sekercioglu has had an extensive three-decade-long career in the hospitality industry, having held key leadership positions, including Executive Vice President of Shangri-La Hotels & Resorts and President of Millennium Hotels & Resorts, Asia Pacific. He also served on the board of directors for the two hotel groups, CEIBS Corporate Advisory Board and China Real Estate Association.

The leader in strategic direction is also an innovation and technology advocate. Never one satisfied with the status quo, Sekercioglu has applied his forward thinking to harnessing technology to revolutionize traditional areas in the hospitality industry, including introducing relay robot servicing in hotels in Asia, digitizing food and beverage loyalty programs and online booking membership program, the Bookers' Club.

Sekercioglu is fluent in English, Turkish, French, German, Italian and Spanish, and speaks some Mandarin. The international corporate leader has lived and worked in various parts of the world, including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Turkey, Italy, France, England, Switzerland and North America.