Rockbridge Announces Sponsors for Rock the Road 2017

Leading Hospitality Brands Unite at RTRX for Leadership and Innovation Event

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. July 12, 2017

Columbus, Ohio, July 11, 2017 - The 6th annual Rock the Road (RTRX), a leadership and innovation event, is attracting many of the nation's leading hospitality brands as key sponsors to support RTRX as both a strong business event and to make a difference in the fight against cancer.

RTRX is all about leadership and innovation, delivered by inspiring speakers during a powerful day of storytelling. It's an opportunity for strong networking, to think more broadly, and to be immersed in a wealth of provocative ideas, all while sharing a commitment to support cancer research. Featured speakers include basketball legend and leadership expert Bill Walton as the leadership keynote, and Dan Pallotta, who will speak on innovation and nonprofit growth strategies, is the innovation keynote. Other speakers include Doug Ulman - Pelotonia CEO; and Dr. Michael Caligiuri - OSU James Cancer Hospital and Solve Research Institute CEO.

“The value of this leadership and innovation event is built around our triple-bottom-line: good business, personal fulfillment and giving back,” said Jim Merkel, Rockbridge CEO and Rock the Road founder. “RTRX is a passion for us. We put significant effort into creating an incredible experience for our guests. Attendees come away thinking differently and feeling inspired.”

Leading sponsors for this year's event include:

Difference Maker Level Sponsors: Aimbridge Hospitality and Davidson Hotels & Resorts

Presidential Level Sponsors: Hodges Ward Elliott, Hospitality Ventures Management Group, IDC Construction, JLL, Marriott International, Morris, Manning & Martin, LLP and S.R. Sams Construction

“We are humbled and truly appreciate the generous support from our sponsor partners,” added Merkel. “They help us achieve the ambitious goals we set that make this great business and learning experience successful and enduring.”

Rockbridge founded RTRX to unite business leaders behind one goal: end cancer. Over the past six years, Rock the Road has contributed more than $2.2 million to Pelotonia and cancer research through sponsorships, attendees, and individual rider fundraising. RTRX has again set the bar high, announcing a goal of raising $1 million for Pelotonia this year.

Additional sponsors continue to join RTRX and include but are not limited to:

Leadership Sponsors: Bryan Ashley, Carroll Adams, First Hospitality Group, Hunter Hotel Advisors, New Castle Hotels and Resorts, Prism Hotels & Resorts, Vesta Hospitality, Wells Fargo, Widewaters and Wyndham Hotels & Resorts.

Partnership Sponsors: Amherst Capital Management, Arent Fox, CBIZ, Concord Hospitality, Crowe Horwath, Dickinson Wright, First American Title, HFF, Hilton Hotels & Resorts, HRI Properties, McGriff, Seibels & Williams, Inc., Parking Management Company, Pyramid Hotel Group, Stonecutter Capital Management, U.S. Bank, and Vorys, Sater, Seymour and Pease, LLP.

For more information about how to sponsor, attend, ride or donate, please go to www.rtrexperience.com

About Rockbridge: Rockbridge is an investment firm with nearly two decades of experience investing in real estate and operating companies. It has made more than 200 hotel investments in 38 states in transactions worth more than $5 billion. Through its deep in-house experience and strong foundation of industry relationships, Rockbridge has delivered a track record of high absolute returns across multiple cycles and is a leading investor in hospitality. Rockbridge is ranked as the ninth largest owner/operator of hotels in the nation by Hotel Business Magazine. For more information, visit www.rockbridgecapital.com.