The Breakers Palm Beach Implements Passkey

Online Group Reservation System

. October 14, 2008

SEPTEMBER 18, 2006. Passkey International, Inc., the world's leading online group hotel reservation system, today announced that The Breakers on the island of Palm Beach is now offering the convenience of Passkey to its group attendees and meeting planners. Event attendees can now book their hotel rooms online, and hotels and meeting planners can instantly access group-specific inventory management tools & reports.

"Offering Passkey to our planners is strategically aligned with our dedicated and innovative customer- focused efforts to ensure the success of their events," stated John Bradway, director of innovation management for The Breakers. "Being a meeting planning solution that is directly integrated with our existing hotel systems, Passkey will also benefit our hotel staff, and decrease the manual labor and operational costs associated with managing meetings." Bradway continued, "It will also enable us to dedicate more effort towards providing faster and more personalized attention to each event planner."

With Passkey, The Breakers can:

o Offer group attendees the convenience of online hotel reservations

o Seamlessly integrate housing into each planner's registration systems

o Gain a competitive advantage by offering meeting planners a powerful housing tool

o Increase revenues by maximizing in-block reservations

o Provide meeting planners 24/7, online access to inventory and pick up reports

"The Breakers is renowned for not only offering a premium oceanfront destination and a luxurious resort experience, but the highest level of service and convenience to their event planners," said Greg Pesik, president and CEO, Passkey International Inc. "We are very pleased to have The Breakers on board, and look forward to working with them to deliver exceptional results to their client base."

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