Introducing "New Generation" Novotel UK Hotels

WELCOME TO "NEW GENERATION" NOVOTEL HOTELS NOVOTEL IS CHANGING...

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. October 14, 2008

LONDON, UK, July 25, 2005. Someone once said "Success is a journey, not a destination." This holds true of the Novotel philosophy. Guests needs and demands have changed and whilst Novotel retains its core values it is continuously changing to meet those new needs.

"Novotel's core values have always been strong but as our guests needs have changed we've had to change what we provide both in terms of the facilities we offer our guests and the service we provide for them. New Generation Novotels illustrate how our teams at Accor are always seeking out solutions to improve and enhance our Novotel hotel offerings." Roger Smith, Director of Marketing & Distribution, Accor Hotels UK

The Novotel brand has firmly established itself as one of the leaders in the mid market hotel sector and its continuous improvement was recognised in one of the industry's major syndicated Research projects - the annual BDRC British Hotel Guest Survey 2005 - as the "Most Improved Mid Market Brand 2004". This continuous improvement is reflected across a variety of areas - new design, new bedrooms, new services. "New Generation" Novotel hotels are setting standards in the competitive mid market hotel sector. There are six elements that "New Generation" Novotels are focusing on.

1. REFINED STYLE AND MODERN DESIGN

This becomes apparent on entering a "New Generation" Novotel. Public areas are no longer just functional spaces. "New Generation" Novotels believe public areas are equally important as your private space and encourage people to integrate, work or relax.

All "New Generation" Novotel hotels are stylishly designed bringing together areas focusing on warm organic materials, wood, stone, water and metals. All mixed with contemporary design and slashes of vibrantly coloured fabrics. Sounds a little new age? Experience it and you quickly recognise that this all leads to a very relaxed environment, exactly what Novotel strives for.

1. NOVATION BEDROOMS

Recognising that bedrooms provide the ultimate sanctuary whether after meetings or sight seeing, the standard "Novation" bedrooms provide a spacious area (24m2) to relax and are built to ensure noise levels are kept to a minimum. Lighter and brighter bathrooms mostly with separate baths (which are designed with a view of the television) and showers carry through the "New Generation" style and contemporary design.

1. SERVICE EXTRAORDINAIRE

The drive to improve customer experiences has resulted in a dedicated service culture and on-going philosophy called "Service Extraordinaire It is being rolled out throughout the Novotel brand but the philosophy compliments and adds to Novotel's "New Generation" hotels. Extensive training and continuous awareness not only provide exceptionally high service levels but install a sense of personal pride within all employees. Anticipation of needs, courteous behaviour, standards and appearance are continuously monitored for improvement.

1. ELEMENTS: THE NEW NOVOTEL FOOD CONCEPT

The development of a new F&B concept called "Elements" lets the guest have the ultimate choice and flexibility concerning their food. Being piloted at the moment, Elements provides a comprehensive menu that lets you eat what you want, when you want, how much you want (taster, starter or main) and where you want - in the "Novation" bedroom where you can eat at your desk, in front of the television, or equally at the bar, in the lounge or in the restaurant.

1. NEW GENERATION MEETING ROOMS

Recognising the importance of providing the latest and most relevant business facilities to accommodate meetings, "New Generation" Novotels can provide the latest in-built communications technology: modem points, ISDN and video conferencing, drop down screens, inductions loops, blackout screens and easy access breakout areas. With comfort being paramount "New Generation" Novotels even provide ergonomic reclining chairs and most importantly implement Rendezvous@Novotel, their 8 point service promise.

1. NEW GENERATION LEISURE SUITE

Relaxation is key in the "New Generation" Novotels. To help you unwind or for pure indulgence, New Generation leisure suites provide guests with relaxing saunas, steam rooms, high technology gyms and in some locations indoor heated pools and whirlpools.

"New Generation" Novotel hotels are raising the stakes matching guests growing demand without losing site of the value for money and unmatched service which have been key in the brand's growth. 12 hotels have been added to the UK network in the last 3 years bringing the total to 30 with over 5000 rooms.