Sol Meli'a Launches New .travel Websites

For Five-Star Paradisus Resorts Luxury Properties

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. October 14, 2008

SEPTEMBER 14, 2006. In an effort to further extend its renowned first-class service to the global traveler, Sol Meli'a Hotels & Resorts has announced the creation of new websites utilizing the .travel Internet domain, each dedicated exclusively to each of its Paradisus luxury, all-inclusive brand resorts.

In order to register a .travel domain name, travel related companies must first be authenticated to prove that they are legitimate and legally entitled to use the domain name, immediately indicating to consumers that a website is authentic.

"We believe that .travel presents an opportunity to protect our brands against those who abuse the registration of domains on the Internet," says Ashwin Kamlani, director of distribution for Sol Meli'a Hotels & Resorts' Americas Division. "By using the .travel extension for each of our Paradisus Resorts, we can rest assured that no other person or company can reserve similar names with the intention of misleading customers to other websites, as we have experienced with .com domains. "

Located in some of the most spectacular and sought-after beachfront destinations throughout the Caribbean and Mexico, the five-star Paradisus brand offers guests the natural surroundings of exotic locations and a global standard of service that has achieved recognition throughout the hospitality industry, including two AAA Four Diamond awards in 2005 for its Riviera Cancun and Puerto Rico resorts and three Leading Hotels of the World for the Palma Real, Playa Conchal and the Riviera Cancun for its Royal Service.

"Paradisus is dedicated to exceeding the expectations of guests in every arena to create an unsurpassed luxury vacation experience," Kamlani points out. "By developing a single authenticated space on the Internet for each of our Paradisus resorts, we are better able to provide the specialized level of quality service guests have come to expect from Paradisus."

As an added service to travelers, Paradisus Resorts is offering 1,000 Delta SkyMiles(R) per night for reservations made through any of the new .travel websites until December 15, 2006. Guests may visit the following websites to book stays at each Paradisus all-inclusive resorts:

• Paradisus Puerto Rico: www.paradisuspuertorico.travel

• Paradisus Palma Real: www.paradisuspalmareal.travel

• Paradisus Riviera Cancun: www.paradisusrivieracancun.travel

• Paradisus Playa Conchal: www.paradisusplayaconchal.travel

• Paradisus Punta Cana: www.paradisuspuntacana.travel

Ron Andruff, president of Tralliance Corporation, the .travel Registry, commends Sol Meli'a Hotels & Resorts for seeing the value of utilizing .travel as a benefit to consumers. "Paradisus is leading the way among the hospitality industry by recognizing the need to protect their assets in order to better serve consumers."

"By taking this first step and using .travel for one of our major brands we hope to encourage others in the travel industry to adopt .travel and to help educate consumers about the credibility of this domain extension," Kamlani says.