STR Reports US Hotel Occupancy Increases for Week Ending March 4, 2014

Occupancy Up 3.6% to 63.1% and ADR Up 4.8% to US$112.25

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. March 10, 2014

March 10, 2014 - Smith Travel Research The U.S. hotel industry posted positive results in the three key performance measurements during the week 23 February through 1 March 2014, according to data from STR.

In year-over-year measurements, the industry's occupancy increased 3.6 percent to 63.1 percent. Average daily rate rose 4.8 percent to finish the week at US$112.25. Revenue per available room for the week was up 8.5 percent to finish at US$70.88.

Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 18.3 percent to 86.9 percent. Anaheim/Santa Ana, California, followed with a 14.4-percent increase in occupancy to 76.9 percent. Chicago, Illinois, fell 6.2 percent in occupancy to 54.7 percent, posting the largest decrease in that metric.

Two markets experienced ADR increases of more than 15 percent: New Orleans, Louisiana (+27.6 percent to US$177.50), and Orlando (+15.3 percent to US$125.96). Chicago fell 2.6 percent in ADR to US$104.70, ending the week with the largest decrease in that metric.

Five markets achieved RevPAR increases of more than 20 percent: New Orleans (+37.2 percent to US$128.48); Orlando (36.4 percent to US$109.42); San Diego, California (+27.8 percent to US$102.01); Anaheim/Santa Ana (+27.4 percent to US$101.48); and Nashville, Tennessee (+20.9 percent to US$81.60). Chicago (-8.6 percent to US$57.30) and Denver, Colorado (-6.1 percent to US$67.88) reported the largest RevPAR decreases for the week.