NYC Cab Drivers Receive Valentine's Day Love from Westin New York Grand Central Hotel
Gifts of Appreciation Promote New Hotel's Location to Cab Drivers
February 19, 2014 - Manhattan's newest Westin hotel showed some "love" to taxi drivers during a two-day Valentine's Day event, despite a snowstorm that blanketed New York. The Westin New York Grand Central celebrated Valentine's Day by showing appreciation for New York City yellow cab drivers, with a brand-building promotion that reinforced the hotel's location.
On Thursday February 13 and Friday February 14, hundreds of taxis stopped by the hotel on 42nd between 2nd and 3rd Avenues to receive complimentary gifts of appreciation including branded coffee mugs, keychains and air fresheners. Taxies also entered to win a complimentary overnight stay and dinner for two at the hotel's restaurant, THE LCL: Bar & Kitchen.
About The Westin New York Grand Central
Located in the heart of midtown Manhattan, the new Westin New York Grand Central opened in October 2012 after a $75 million complete renovation to reveal a modern design and signature Westin amenities. The hotel features 774 spacious guest rooms and suites, a 3,000 square-foot WestinWORKOUT® fitness studio and THE LCL: Bar & Kitchen, the first bar and food concept from nightlife leader Gerber Group in a Westin property. For events, the hotel offers 15,000 square feet of sophisticated meeting space including the brand new Madison Ballroom, all with open room design and state-of-the-art technology. The hotel is ideally situated just two blocks from Grand Central and steps from landmarks including the Chrysler Building and Rockefeller Center. Follow the hotel on Twitter @WestinGrandCtrl and Facebook at Westin New York Grand Central.
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