First Call Hospitality Assumes Management of Holiday Inn Express & Suites Dallas West

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. December 30, 2013

DALLAS, TX - December 30, 2013 - First Call Hospitality, Inc. (FCH) has assumed managerial responsibilities of the Holiday Inn Express & Suites Dallas West as of December 11, 2013. The 89-room and suite property, located 15 minutes from downtown Dallas off of Interstate 30, is the third hotel in Texas and the third Holiday Inn Express for the company's portfolio, which is made up of full service, select service and limited service hotels.

"We are thrilled to add the Holiday Inn Express & Suites Dallas West to our company," said Heidi Wilcox, Chief Executive Officer, FCH. "We have a rich tradition with IHG properties and we're proud to showcase this great hotel as part of our portfolio. This hotel is striking in its design and offers terrific customer service. We're excited to bring FCH's leadership to the hotel and can't wait to show Dallas what we have to offer."

The hotel features a modern atmosphere that is inviting and comforting for its guests, accented with a bright and bold color palette combined with contemporary furnishings. Guest rooms and suites are equipped with complimentary Internet access, comfortable bedding, upscale bath amenities, flat screen TV's with premium channels and large desks with ergonomic desk chairs. All guests of the hotel are treated to Holiday Inn Express signature complimentary Express Start® hot breakfast bar.

The property features all the comforts guests expect including a sparkling indoor pool along with a fitness center, complimentary wireless Internet access and business services including computer access and copier/fax services.

"FCH ensures that this hotel operates at its highest potential and that ultimately means a better product and experience for our guests," said General Manager Mark Shook. "We are dedicated to providing unmatched service for our guests, and with FCH's leadership we will continue to provide an experience that will make this hotel the West Dallas area's premiere lodging choice."

The hotel is ideal for business travelers, with the aforementioned proximity to Interstate 30 and just 15 minutes from downtown Dallas, close to prominent local business such as Wilsonart, OHL, AT&T, the Neiman Marcus Distribution Center and the Garden Ridge Distribution Center. The hotel also provides 1,450 square feet of meeting space, with a 12 person executive board room and a conference and function center - able to seat up to 100 people comfortably in a variety of set-ups.

The Holiday Inn Express & Suites Dallas West is owned by 4321 Communications Drive LLC and managed by First Call Hospitality, Inc under a license agreement with a company in the InterContinental Hotels Group. Reservations can be made by calling the hotel directly at (241) 331-0505 or by going to http://www.hiedallastexashotel.com The mailing address is: 4321 Communications Drive, Dallas, Texas 75211.

About First Call Hospitality, Inc.

First Call Hospitality, Inc. (FCH) specializes in property management and hotel development in the United States. Our experienced team has proven strategies and achieved results with managing limited, select, full service hotels and resorts. We have managed and developed hotel brands that include Holiday Inn, Holiday Inn Express, Holiday Inn Express Hotel & Suites, Sheraton Hotels & Resorts, Hampton Inn & Suites and Hilton Garden Inn. FCH has a proven track record in profitability and franchise achievements. Franchise relations have proven to be key in maintaining product and service goals; ultimately achieving profitable expectations. Visit www.fchhotels.com for more information.