STR Reports US Hotel Occupancy Up for Week Ending December 14, 2013
Occupancy Up 7.5% to 55.4% and ADR Up 6.0% to US$107.79
December 26, 2013 - Smith Travel Research The U.S. hotel industry posted positive results in the three key performance measurements during the week of 8-14 December, according to data from STR.
In year-over-year measurements, the industry's occupancy increased 7.5 percent to 55.4 percent. Average daily rate rose 6.0 percent to finish the week at US$107.79. Revenue per available room for the week was up 14.0 percent to finish at US$59.67.
Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 50.7 percent to 71.7 percent, followed by San Francisco/San Mateo, California, with a 31.9-percent increase to 88.5 percent. Oahu Island, Hawaii (-4.4 percent to 77.2 percent), and New York, New York (-1.3 percent to 88.5 percent), reported the only occupancy decreases.
New Orleans (+45.1 percent to US$153.61) and San Francisco/San Mateo (+23.6 percent to US$183.95) achieved the largest ADR increases during the week. Atlanta, Georgia, fell 8.5 percent to US$87.88, reporting the largest ADR decrease.
Three markets experienced RevPAR growth of more than 30 percent: New Orleans (+118.5 percent to US$110.07); San Francisco/San Mateo (+63.1 percent to US$162.85); and Anaheim-Santa Ana, California (+31.2 percent to US$86.15).
Atlanta fell 2.1 percent to US$53.95 in RevPAR, reporting the only decrease in that metric.