Nor1 Announces Acquisition of Flextrip
Santa Clara, CA - September 27, 2013 - Nor1, Inc. announced that it has completed its acquisition of Flextrip, Inc.™ based in Boulder, Colorado.
"It's not just about enabling our hotel partners to offer tours and activities to their guests. It's about synchronizing precise tour and activity offers into a much broader offer set across the reservation life cycle," said Nor1 founder and co-CEO Jason Bryant. "Pairing Flextrip's tours network with our PRiME® technology is a potent combination that will allow us to generate additional ancillary revenue and guest satisfaction for our partners."
Flextrip's co-founders, Chief Operating Officer Alex Kremer and CEO Leith Stevens, will immediately join the Nor1 team focused on broadening Nor1's ability to drive incremental ancillary revenue for its customers.
"We have admired Nor1 over the years and are pleased to join a growing organization that is a leader in both analytics and upselling," said Leith Stevens, CEO of Flextrip. "With the combination of our expertise in tours and activities and Nor1's focus on making relevant and targeted upsell offers to travelers across the reservation, we look forward to building new capabilities that allow customers to capture the ancillary opportunity that now exists."
About Flextrip
Flextrip is one of the world's largest B2B tours & activities distribution network with over 15,000 bookable activities. Utilizing its industry-leading API offerings, Flextrip works with companies such as Rearden Commerce and Travelport to upsell Tours &
Activities to their existing customers. A graduate of the prestigious Techstars Boulder accelerator, Flextrip is headquartered in Boulder, Colorado.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
