Denihan Hospitality Group Expands Partnership with Stash Hotel Rewards

The Benjamin, The James New York, and The James Royal Palm Now Part of Nation's Largest Point-Based Loyalty Program for Independent Hotels

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. September 12, 2013

PALO ALTO, California - September 12, 2013 - Stash Hotel Rewards announced today that it is expanding its partnership with Denihan Hospitality Group by adding three new properties to the rewards program - The Benjamin, The James New York, and The James Royal Palm.

“We dug into the data and found that Stash Rewards clearly drives incremental revenue to our hotels," said Tom Botts, EVP, Chief Customer Officer, Denihan Hospitality Group. "Since partnering with Stash, we've welcomed a significant number of new guests - Stash members that had never before stayed at a Denihan property. We have also seen that when guests join Stash, they come back more often.”

“When you stay at a Denihan hotel you get a travel experience that's high-end and local,” said Jeff Low, Founder and CEO of Stash Hotel Rewards. “There's an amazing green glass reception desk at The James Royal Palm, part of the original Art Deco hotel. And at The James New York, the rooftop lounge is like a club from the '70's with views of the Brooklyn Bridge and the Hudson River.”

About Denihan Hospitality Group

Denihan Hospitality Group is a privately-held, full-service hotel management and development company that owns and/or operates 15 boutique hotels in major urban markets in the U.S. Over the past 50 years, the Denihan family has built a world-class lodging investment platform within the boutique hotel space, creating value by acquiring, repositioning and managing independent hotels.

The Denihan portfolio includes properties operating under The James and Affinia Hotels brands, as well as Manhattan luxury independents, The Surrey and The Benjamin, and additional independent affiliates in New York City. Denihan's hotels include an impressive list of chef-driven restaurants and bars, including Iron Chef Geoffrey Zakarian's The National Bar and Dining Rooms at The Benjamin; David Burke Kitchen at The James New York; Daniel Boulud's Cafe Boulud at The Surrey; David Burke's Primehouse at The James Chicago; and Art Smith's Art and Soul at the Liaison Capitol Hill, an Affinia hotel in Washington, D.C.