M3 Accounting + Analytics Creates Alliance with STR
Business alliance with STR adds to M3's data integrity
GAINESVILLE, GA / TAMPA, FL. Setember 3, 2013 - M3 Accounting + Analytics has launched a business alliance with STR that brings STR data directly into M3's hosted, business intelligence and analytics platform. It is available to any M3 Link client who subscribes to STR.
The alliance creates a seamless dashboard that shows fully-configurable STR data alongside financial and operational business intelligence, guest satisfaction ratings and verbatim comments, which can support and influence business decisions made by hotel owners, operators, and managers. STR data, which includes such information as aggregate performance, indexes and rankings, appears within the M3 dashboard as soon as the STR reports are released.
"This alliance streamlines the process of reviewing and reporting STR data, making a hotelier's life easier,” said Casi Johnson, Vice President of Operations of M3 Accounting + Analytics. “It provides immediate access and allows the data to be configured, compared and benchmarked in any way the user prefers to view it."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
