Starwood and Tanriverdi Mensucat Sanayii A.S. to Open New-build 220-key Sheraton in Samsun, Turkey

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. August 27, 2013

STAMFORD, CT - August 27, 2013 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that it has signed an agreement with Tanriverdi Mensucat Sanayii A.S. to open a new-build Sheraton hotel in Samsun, Turkey. Scheduled to debut late 2014, Sheraton Samsun Hotel will mark Starwood's entry into the emerging city and will be the company's 11th hotel in Turkey. The Sheraton brand continues to grow around the globe and remains on track to open its 500th hotel by 2015.

"I would like to thank the Tanriverdi family for putting their trust in Starwood and the Sheraton brand as we enter into our first hotel development together with the Sheraton Samsun hotel," said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. "Our innovative approach to managing lifestyle brands continues to set us apart from the competition and, with the signing of this agreement, we are proud to debut Starwood and the Sheraton brand in the emerging city of Samsun, further underlining our commitment to expansion in Turkey."

"Sheraton Samsun Hotel will be the first international five-star, and also the largest, hotel in Samsun, marking a milestone in the city," said Recep Tanriverdi, Chairman of the Board, Tanriverdi Group of Companies. "We are excited to work with Starwood to bring the world-renowned Sheraton brand to Samsun as it continues to grow as an important business, industry and transport hub."

Sheraton Samsun Hotel will be ideally located in the heart of Samsun on the Black Sea coast, three kilometers from the city center and 25 kilometers from Samsun Carsamba Airport. The hotel will feature 200 guest rooms and 20 suites, all with scenic views of the Black Sea. The 29-storey hotel will be the largest hotel and the tallest building in Samsun. The hotel is being designed by Turkish architectural firm, Piramit Mimarlik, together with Istanbul-based interior designer, Kreatif Mimarlik.

The hotel will feature an all-day dining venue, a specialty restaurant, a lobby bar, as well as a rooftop bar and lounge. Sheraton Samsun Hotel is set to become the choice gathering place for business travelers, offering extensive modern meeting and event space, including a grand ballroom, 10 meeting rooms and a business center.

Signature Sheraton experiences will include the all-white Sweet Sleeper® beds, the Sheraton Club Rooms and Lounge, the Link@Sheraton® experienced with Microsoft® and Sheraton Fitness® by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance. The hotel will also offer the signature Sheraton Shine Spa with 10 treatment rooms, an indoor swimming pool and retail shops.

Home to the largest and busiest Turkish port on the Black Sea, the city of Samsun is positioned to become an important and strategic center for trade, medical and natural gas industries, as well as international and domestic transportation networks.

Starwood in Turkey

Starwood has nine hotels in Turkey under five of its lifestyle brands, including four hotels in Istanbul: Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul and Le Meridien Istanbul Etiler. Outside of Istanbul, Starwood has the Sheraton Cesme Hotel, Resort and Spa, Sheraton Ankara Hotel & Convention Centre, and The Lugal, A Luxury Collection Hotel, Ankara.

Earlier this year, the company entered Bursa with the Sheraton Bursa Hotel and Aloft Bursa Hotel, marking the entry of the fast-growing Aloft Hotels brand into Turkey. Later this year, Starwood will open its 10th hotel in Turkey with the Sheraton Adana Hotel, making Turkey one of the largest markets in Europe for the Sheraton brand.

"Sheraton continues to be a popular choice for owners and developers in both primary and secondary markets, and has long been recognized as a pioneer in new markets around the globe," added Bart Carnahan, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. "Turkey is an important growth market for Starwood and we continue to look for the right expansion opportunities."

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.