Red Roof Inn Truckin' Into Chicago

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. July 08, 2013

July 8, 2013 - Red Roof Inn®, a leader in economy lodging, is hitting the road this summer. Their custom-made semi-truck is introducing its remodeled NextGen® rooms to customers across the U.S. and Canada. The next stop? Chicago's Grant Park for the 33rd Annual Taste of Chicago food festival. Starting July 10, the NextGen truck will welcome the 2,000,000+ visitors attending the five-day food and entertainment festival.

The Red Roof truck features a complete hotel room that is a perfect replica of a NextGen room: modern furniture, wood-like floors, additional electrical outlets, flat screen TVs, ergonomic chairs and much more. With NextGen, modern convenience meets great price; it's exactly what customers are looking for. Taste of Chicago visitors will be able to step in, step up and stroll around the room to see all they'll experience in a NextGen room.

“Taste of Chicago is an iconic event that attracts people from every part of the Chicago area,” says Marina MacDonald, SVP, Marketing and Sales, Red Roof. “It's a fantastic opportunity to introduce our NextGen rooms to a huge audience right in the midst of the summer vacation season. We think everyone who visits the truck will leave with great reasons to consider booking with Red Roof for their upcoming travel needs.”

In conjunction with the truck tour stop, Red Roof has partnered with Spanish-language radio station WLEY for a two-day promotion during the festival. On July 12 from 3-7 pm, Raul “La Bola” Bernal will broadcast live from the Red Roof truck at the Taste of Chicago. On 7/13 from 12-2 pm, the remote broadcast will include live call-ins. Listeners will be encouraged to come by and experience the new redesigned NextGen room and take photos with “La Bola” on Friday and other WLEY DJs on Saturday. La Bola will give away VIP Certificates for Red Roof stays on his show and during the live broadcast and during his show the week prior.

In celebration of Red Roof's 40th anniversary, the company has not only hit the road, showing off their re-imagined and updated rooms via their mobile truck but are holding contests and giveaways at properties across the country culminating in a $40,000 giveaway in October.

For more information on Red Roof please visit redroof.com.

About Red Roof®
Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof's new NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof's dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™. Red Roof's loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof 'you stay happy, pets stay free' as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.