Pandox Uses HotelIQ Business Intelligence for Revenue Analysis

Business intelligence being applied to real-world hotel business cases

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. May 09, 2013

FOR IMMEDIATE RELEASE

ATLANTA, GEORGIA. May 9, 2013. Intelligent Hospitality, providers of HotelIQ Business Intelligence™ - a state-of-the-art hotel business intelligence and reporting platform - announced today that Pandox AB - the Stockholm-based hotel property company - has implemented the HotelIQ hotel business intelligence platform in eight of their managed full-service hotels in Europe. In Belgium this includes Crowne Plaza Brussels - Le Palace, Crowne Plaza Antwerpen, Holiday Inn Brussels Airport, Hotel BLOOM! Brussels and The Hotel, and in Germany this includes Hotel Berlin Berlin, Holiday Inn Luebeck and the Radisson Blu Hotel Dortmund. General Managers, Directors of Sales & Marketing, Directors of Revenue Management and others at both the property and corporate levels within Pandox are using the platform as the cornerstone of their revenue analysis efforts, directly supporting their decision-making in hotel sales, marketing, revenue management and distribution.

The Pandox portfolio of properties demonstrates the breadth of applicability of HotelIQ Business Intelligence™, as the hotels that utilize HotelIQ are a mix of both branded and non-branded hotels ranging in size from 159 rooms to over 700 rooms. The first hotel to go live on the HotelIQ platform was Crowne Plaza Brussels - Le Palace, in July of 2012. The most recent addition to HotelIQ within the Pandox estate is The Hotel in Brussels, a premium segment hotel housed in a landmark building on the fashionable Boulevard de Waterloo.

Earlier this year, Pandox hosted a HotelIQ strategy workshop. The objective of this event was to provide the hotel management teams with firsthand experience in using the HotelIQ hotel business intelligence platform to solve real-world business cases. The executive team of Intelligent Hospitality - Apo Demirtas (Founder & CEO) and Kevin Coleman (Partner & COO) - led this workshop. Throughout the event, business cases that had been submitted by the individual hotels in attendance were diagnosed and discussed among the group using the hotel reporting and analytics provided by the HotelIQ business intelligence platform. “We are not a technology company,” reminds Apo Demirtas. “We are hoteliers and business strategists with expertise in the application of business intelligence to hospitality. The strategy workshop that we conducted is a great example of how we partner with like-minded hotels and hotel companies to help advance their decision-making culture.”

About Intelligent Hospitality

At Intelligent Hospitality, we're out to change hotel reporting and analytics, one mind at a time. With a goal to evolve decision-making in the hotel industry, we've developed HotelIQ Business Intelligence™. Built by hoteliers for hoteliers and specifically designed to support revenue generation, HotelIQ is a one-of-a-kind business intelligence platform for hotels, hotel management companies, brands, real estate investors and anyone else vested in the performance of hotel assets. Intelligent Hospitality is headquartered in Atlanta, Georgia. For more information, please visit: www.intelligent-hospitality.com.

About Pandox

Pandox AB is one of the most important players in the hotel market in Europe in terms of number of hotels, brands and capacity. The portfolio comprises 121 hotels, with 24,500 rooms situated in Sweden, Finland, Norway, Denmark, Germany, Belgium, England, Switzerland, the Bahamas and Canada. Pandox AB hotels are managed according to different business models and under well-known brands such as Scandic, Hilton, InterContinental, Hyatt, Radisson Blu, Crowne Plaza, Holiday Inn, Clarion, Quality, Elite, First, Rica, Ibis, Best Western or through independent distribution channels.

CONTACT:
Kevin Coleman
Partner & Chief Operating Officer
Phone: +1 (404) 641-7420
Email: [email protected]