Premier Inn India Increases Online Bookings to over 20% with RateTiger

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. April 19, 2013

New Delhi - April 19, 2013 - Leading mid-market hotel group Premier Inn India has found the ideal way to manage its online room distribution. The group has been making big gains in the online travel space in the past 24 months by using the popular RateTiger hotel channel manager.

With the growth in online bookings, Premier Inn India felt the need to upgrade from the web-based SimpleDistribution channel manager to the more sophisticated RateTiger RTSuite to better manage different aspects of distribution to maximize online reach and revenue. The group uses the new RTSuite 3.0 to centrally manage room rates and availability in real-time across more than 10 connected Online Travel Agents (OTAs). Group Revenue Manager Vikrant Sharma was able to execute a focused online sales strategy to increase the number of bookings via the RateTiger global distribution network. Based on market demands, the group now makes timely rate and inventory updates thereby helping increase their internet reservations.

Vikrant Sharma, Revenue Manager at Premier Inn India states, “RateTiger is a pioneer in the hotel channel management space. We have seen our online bookings improve to represent over 20% of all bookings for both the properties over the last two years. This has been a result of placing immediate rate and inventory updates and adding new promotions through RateTiger efficiently. We can make quick rate decisions and implement them immediately without having to call the OTAs or going through any laborious update process.”

“Further, RateTiger regularly upgrades its technology to make it even more valuable to us - the new version, RTSuite 3.0, is a classic example of their innovation - the fresh design of the dashboard is easy to navigate and pleasant to work on, while the updates and alerts are really very useful,” concluded Sharma.

Premier Inn has two operational properties in India - Premier Inn, Bangalore, Whitefield and Premier Inn, New Delhi, Shalimar Bagh. The group is soon launching three more properties in India - Pune, Goa and Chennai.

RateTiger, by eRevMax, offers a large network of extranets including large global OTAs as well as smaller niche channels focused on specific target groups and regions. This helps Premier Inn India to spread out its inventory on relevant channels, to gain maximum visibility and further increase online bookings.

About Premier Inn India: The relative underdevelopment of budget hotel sector in India coupled with the pace of economic growth has created an opportunity for Premier Inn India Pvt Ltd. to create a pan-Indian business, which has ambitious plans for setting up hotels under the Premier Inn brand. We opened our first Premier Inn hotel in Whitefield Bangalore, India in 2009 and within a few months of operations; the hotel won the HVS HICSA Award for “The Best New Budget Hotel 2009/10”.

A second Premier Inn of 143 rooms is situated in Shalimar Bagh, New Delhi and opened in June 2011.

About RateTiger:
, RateTiger is a premium hotel rate shopping and channel management solution. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables hotel properties and accommodation providers to compare rates with competitors in real-time and update a vast network of sales distribution channels and travel portals easily and efficiently, offering two-way data connectivity.

RateTiger, by eRevMax, is considered the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents.

For more information, please visit http://www.erevmax.com or contact [email protected]