Hilton Worldwide Signs Agreement with SM Hotels to Expand Conrad Hotels into the Philippines

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. March 08, 2013

March 07, 2013 - Hilton Worldwide today signed a management agreement with SM Hotels and Conventions Corporation, a subsidiary of SM Investment Corporation, to manage Conrad Manila in the Philippines' capital city, Manila. Scheduled to open in mid 2015, the 350-room Conrad Manila is the first Conrad Hotels & Resorts branded property in the Philippines, and will be located along the Manila Bay front and in the heart of the 42-hectare SM Bay City development - home to the fourth largest shopping mall in the world.

“We are extremely pleased to be introducing the Conrad brand's uniquely intuitive service and personalized experiences to the Philippines which has such a well-deserved reputation for hospitality,” said John T.A. Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide. “In keeping with the spirit of the more than 20 Conrad Hotels & Resorts operating around the globe, Conrad Manila will represent a destination for a new generation of smart luxury travelers for whom life, business and pleasure seamlessly intersect - people who know that the greatest luxury is the luxury of being yourself.”

“Manila is the primary gateway to the many islands and tourist destinations in the Philippines and with a population of 11.8 million, the city is the political, economic, social and cultural center of the country. Today's announcement illustrates our continued commitment to expand our footprint in the Philippines and is a significant milestone for us as it marks the entry of our luxury brand, Conrad Hotels & Resorts, into this dynamic city. With a strong partner like SM Hotels and Conventions Corporation, who has vast experience in real estate and hotel development, we are extremely confident that Conrad Manila will deliver exceptional service and bespoke luxury experiences in the country,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide.

Located at Seaside Boulevard, Pasay City in Metro Manila and well connected to major roads leading to the primary downtown locations, Conrad Manila is three kilometers from Ninoy Aquino International Airport and six kilometers from Makati Central Business District (CBD) area. The hotel is beside the SM Mall of Asia, the fourth largest shopping mall in the world that attracts close to 200,000 visitors daily. It also sits adjacent to the SMX Convention and Exhibition Center, The Arena - a 16,000 seating stadium, and is in close proximity to the MetroStar Ferry Terminal.

“We are very happy to formalize our partnership with Hilton Worldwide as it combines their expertise of a global, award-winning hospitality company with SM's strong local market expertise. Given Conrad Manila's excellent accessibility to and from all areas of Manila, we are confident that it will deliver best-in-class service to capitalize on strong demand from both domestic and international business and leisure travellers,” said Elizabeth Sy, president, SM Hotels and Conventions Corporation.

The 8-storey Conrad Manila will incorporate two levels of retail and entertainment facilities on ground level. The luxury property which will offer a unique view of the famed Manila Bay sunset will also house one all-day dining restaurant, two specialty restaurants, a bar and lobby lounge. It will also have a business center, a fitness club, a swimming pool, a spa, a 1,446 square meter ballroom and other function and meeting spaces as well as a car park.

Metro Manila is the business hub of the Philippines and is currently enjoying robust economic and tourism growth. The Ninoy Aquino International Airport hosts both international and domestic flights, and is the country's busiest airport handling over 31.5 million passengers in 2012.

About Conrad Hotels & Resorts
Conrad® Hotels & Resorts is Hilton Worldwide's global luxury brand and the choice for today's modern, sophisticated traveler. By focusing on the individual, Conrad offers guests genuine and personalized experience and a world of style, service and connection. Each Conrad is a dynamic reflection of its city and culture, as well as a showcase for striking design and distinct surroundings. Across five continents, in the world's gateway cities and most sought-after resort destinations, Conrad invites each guest to enjoy The Luxury Of Being Yourself®. For information on Conrad, please visit http://www.conradhotels.com/. Conrad Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.