Luxury Goes Mobile; The Ritz-Carlton Hotel Company Debuts Mobile App

With Personal Tips From President & COO, Herve Humler

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. May 17, 2012

Not content to launch an app with basic functionalities, The Ritz-Carlton App serves up exclusive tips, tours and integrates with the brand's other social platforms such as Foursquare, World Concierge.

White Plains, NY - May 17, 2012 - The long anticipated Ritz-Carlton Mobile App will more than surprise users. Always anticipating the unexpressed needs of guests and travelers worldwide, The Ritz-Carlton Hotel Company, L.L.C. debuts a mobile application that goes well beyond basic hotel search and reservation functionality, initiating a distinctive experience before a hotel visit has even begun.

Most notably, The Ritz-Carlton App includes Presidential Tips. As president of the luxury hotel company, Herve Humler has seen and experienced all that is so unique and exquisite about Ritz-Carlton hotels - from a secluded garden in Sanya to a one-of-a-kind Viennese crystal chandelier in Doha, he shares his favorite tips about each hotel with consumers.

“In my role, I am fortunate to be able to visit all of our stunning locations around the world,” said Herve Humler, president and COO. “I want to enrich the Ritz-Carlton experience for our guests further with details about the things I have found to be quite unique and memorable in my travels. With The Ritz-Carlton App I can now do that very easily and in real-time.”

Imagine arriving at a destination with special access to VIP insider information. Using The Ritz-Carlton App for Apple iPhones and Android smart phone devices, guests can turn their stay into something truly extraordinary. To learn Presidential Tips, guests simply use the App to scan a QR code at the time of check-in.

In addition, The Ritz-Carlton APP will debut with 20 hotels providing QR code experience tours on-property. Examples among the first hotels to launch are:

• The Ritz-Carlton, Kapalua, where guests can participate in a Cultural Art tour led by QR codes that will allow them to learn more about the hotel's art collection.
• The Ritz-Carlton, Hong Kong, where guests will be able to learn more about wine pairings at the Highest Hotel in the World.
• The Ritz-Carlton, Berlin, where young guests will be able to enjoy a digital scavenger hunt, led exclusively by QR codes and clues at each stop.
• The Ritz-Carlton New York, Battery Park, the hotel's signature 10-year anniversary cocktail will be served on a napkin that features a special QR code; it holds the cocktail's recipe for guests to take home with them.

“I'm thrilled to introduce the new Ritz-Carlton app to our guests,” said Jeff Dziak, General Manager. “With the ability to make reservations within seconds and explore everything we have to offer, this app will change and enhance the Ritz-Carlton, Westchester experience.”

But the unique aspects of the app don't stop at exclusive tips and tours. GPS technology also allows the application to recognize when a guest has arrived at a Ritz-Carlton and can provide location specific advice, information and even exclusive offers. With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel's art collection. The App also integrates The Ritz-Carlton World Concierge global recommendations from Four Square, the social media platform. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week.

Engaging the capabilities of the App, guests can also easily keep up with a resort's activity calendar so they'll never miss a wine tasting, s'mores roast or activity for the children. And, just in case they need reminding, they can enable push notifications directly to the App's message mailbox.

Find, explore and reserve any Ritz-Carlton Hotel around the world with one touch. Make reservations, check itineraries, and even manage Ritz-Carlton Rewards accounts in a simple, convenient format.

Download the Ritz-Carlton App at www.RitzCarlton.com/App now available globally.

Let us navigate your journey. Let us stay with you.

About The Ritz-Carlton, Westchester
The Ritz-Carlton, Westchester is the area's premier hotel and sets new standards for hotels in the market. It features 146 luxury rooms, an award-winning spa with rooftop pool and state-of-the-art fitness center, a comfortably elegant Lounge, and 10,000 square feet of meeting and special event space, including a 500-person ballroom. In addition, the hotel offers BLT Steak, located on the ground floor and Restaurant “42,” on the 42nd floor. Set in the heart of the Hudson Valley, The Ritz-Carlton Westchester is just minutes from Manhattan, yet miles from the ordinary. The Ritz-Carlton, Westchester immerses its guests in all the luxury and cultural heritage that is Westchester County, and offers a beautiful retreat for both business travelers and leisure guests.

About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 76 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 38 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, an award that originated in 1987. Its purpose is to promote the awareness of quality excellence, recognize quality achievements of companies and publicize successful quality strategies. The Ritz-Carlton Hotel Company won the award in 1992 and 1999. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NYSE:MAR).