The Alpina Gstaad Joins Preferred Boutique

Newest Luxury Hotel in Gstaad in 100 Years to Open in December

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. May 02, 2012

GSTAAD, Switzerland - May 1, 2012 - The Alpina Gstaad, the newest five-star hotel to open in that charming Swiss Alpine village in 100 years, has been accepted as a member of Preferred Boutique™, an elite collection of intimate hotels and resorts and a brand of Preferred Hotel Group™. At the heart of the Preferred Boutique experience is inspiration - that elusive characteristic that sifts the extraordinary from the ordinary.

Unique by design, the Preferred Boutique collection of hotels and resorts celebrates distinctive travel experiences that showcase style, service and personality on an intimate scale. Since its debut, the brand has rapidly emerged as the name that defines the boutique hotel experience for travelers - personalized service, memorable experiences, intimate surroundings and the highest level of quality.

“As the first luxury hotel to be newly built in Gstaad in over 100 years, it is an honor for Preferred Hotel Group to partner with The Alpina Gstaad. The Owner's Representative and Advisor Onno Poortier is a true visionary in the world of hospitality,” said Lindsey Ueberroth, President, Preferred Hotel Group. “This elite Switzerland property and the leadership of Managing Director Niklaus Leuenberger will raise the bar on luxury and truly exemplify the Preferred Boutique brand,” he continued.

Set on five acres in the exclusive hilltop area of Oberbort, The Alpina Gstaad overlooks the village which is nestled in Saanenland in the heart of the Bernese Alps. Part of a $337 million luxury development, The Alpina Gstaad will have three restaurants: an oupost of MEGU offering a Japanese menu, one featuring traditional Swiss dishes and another with international cuisine. The five-star hotel will have a bar and lounge, a wine-tasting room, a private cinema, a cigar room, a ballroom and several boardrooms. The 21,500-square-foot spa will offer holistic treatments and rejuvenation programs and will include a hammam, a fitness center and an 82-foot lap. A large outdoor swimming pool will be set in the gardens. The luxury hotel's 56 spacious rooms and suites - all with balconies - range from 333 square feet for a standard room to 4,305 square feet for the two-level Panorama Suite.

The five-star property is a contemporary interpretation of traditional Swiss architecture incorporating authentic local materials and time-honored Alpine style. Massive blocks of Ringgenberg limestone, the rich brown stone from local quarries, have been hand carved for the entrance and ground floor. Hundred-year-old fir wood, gathered from old Alpine farm houses, decorates the façade and lines the walls of the public rooms. The gabled roof, embellished with dormers and peaks, is of natural slate. The ground floor's huge windows allow for plenty of natural light and stunning views of the surrounding mountains.

“Preferred Hotels is a very prestigious brand, and we are delighted to join such an exceptional collection,” explained Mr. Poortier. “With the Preferred Boutique™ designation we will reach those discerning travelers who appreciate a memorable holiday in an authentic setting,” he added.

“Intimate and one-of-a-kind experiences are what distinguish the properties in the Preferred Boutique™ collection,” explained Manager Director Leuenberger. “We intend to offer an authentic Swiss Alpine experience with an unsurpassed level of service,” he said.

For further information and high resolution images, please visit www.thealpinagstaad.ch.

About Preferred Hotel Group
With a global reach of more than 850 best-in-class hotels and resorts in 70 countries, Preferred Hotel Group™ represents six distinctive brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design and Preferred Residences™, a membership-based exchange program for luxury shared ownership resorts. Preferred Hotel Group also offers I Prefer™, a complimentary global guest benefit program that provides members with exclusive offers and rewards, as well as Preferred Golf™, a membership-based program that grants access to 100 of the world's most renowned golf resorts. For more information, visit us on the web at www.PreferredHotelGroup.com, and follow us on Facebook and Twitter.