Registration Opens for the Cornell Hospitality Research Summit

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. April 26, 2012

Ithaca, NY - April 24, 2012 - Registration has opened for the second Cornell Hospitality Research Summit (CHRS), set for October 8 and 9, 2012, produced by the Cornell Center for Hospitality Research (CHR) as part of its 20th anniversary observance. The conference theme, "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward," is designed to bring out the most effective possible research-based strategies to improve industry operations. Leading Hotels of the World, Ltd., is the title sponsor of this year's summit. Registration is available through this link: http://www.cvent.com/d/vcqpq1.

"The industry has gone through a very turbulent period, but we have recovered significantly and now people are looking for ways to add more value," said Professor Rohit Verma, CHR executive director. "The CHRS focuses on how to create that value. We intentionally chose a broad topic to encourage presentations from many disciplines. We have put together a brief video that gives you a 'snapshot' of the summit."

The CHRS is specifically intended as an opportunity for industry practitioners and academic researchers to share top level information and ideas that will help the industry continue its current expansion. The agenda features presentations that include both industry leaders and top industry analysts. Headlining the summit are two keynote panels that will focus on the most critical issues and solutions for the global hospitality industry. Presenting the industry view, one panel will be C-level industry leaders, and the academic research view will come from the other panel, of deans from top-rated universities.

Presenting participants include such firms as Leading Hotels of the World, Hilton, Marriott, McDonald's, Accor, EMEA Hotels, Coyle Hospitality Group, Jones Lang Lasalle Hotels, InterContinental Hotels Group, and Wyndham. Other presentations are scheduled from such top industry analysts as LRA Worldwide, HVS Executive Search, Deloitte, D.K. Shifflet and Associates, Expedia, Forbes Travel Guide, PKF Hospitality Research, newBrandAnalytics, Maritz, STR Analytics, the SAS Institute, and J.D. Power and Associates.

The CHRS is unlike any other top-level conference because by design it matches the number of industry practitioners and academics, and it has the express goal of exchanging information to create an action agenda for both industry and academe. Proceedings of the inaugural CHRS, held in 2010, are available at no charge from the CHR. The proceedings summarize presentations on industry trends, sustainability, social media, online distribution, and brand management.

In addition to Leading Hotels of the World as the title sponsor, the CHRS is sponsored by the following industry leaders. Platinum Sponsor: Hotel News Now. Gold Sponsors: Deloitte, Hilton Worldwide, HVS, IDeaS, J.D Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, STR, Taj Hotels, Resorts, and Palaces, and Wyndham Hotel Group. Media Sponsor: Hotel Business. Additional sponsorship opportunities are available by contacting Jennifer Macera, CHR associate director.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly . To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, National Restaurant Association, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, newBrandAnalytics, priceline.com, PricewaterhouseCoopers, Proskauer, ReviewPro, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group

Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM